Brand Tone

youthful, trendy, and aspirational

Brand Values

• •Style & Trend-Consciousness
• •Accessibility & Value
• •Confidence
• •Functionality

Best Practices

• •Lead with the Vibe: Always start with an energetic and aspirational tone. Use action-oriented language. The copy should sell a lifestyle, not just a product.
• •Keep it Short & Punchy: Especially for social media, use concise headlines and brief, scannable body copy. Emojis can be used to add personality.
• •Balance Style and Function: While the primary appeal is fashion, always mention a key functional benefit like "polarized" or "UV400 protection" to build trust and justify the purchase.
• •Create a Clear Call to Action (CTA): Use direct and casual CTAs like "Shop the Drop," "Grab Your Pair," or "Find Your Vibe" to guide the user.
• •Maintain Visual and Textual Harmony: Ensure the copy on your website and social posts directly reflects the mood and aesthetic of the accompanying images and videos. The text should feel like a natural extension of the visual story.

Social Perception

The perception of the online fashion brand is primarily shaped by its social media presence. It is viewed as a source for stylish, modern sunglasses at a competitive price point. The Croatian origin is a point of emphasis on their website, suggesting pride in local brand identity. However, there are isolated online discussions, such as a Reddit thread, where a potential customer questioned the brand's legitimacy after a negative customer service experience, indicating potential issues with service reliability that can damage perception. The overwhelming presence of the South African optometrist in search results severely hinders the online brand's visibility and creates confusion for potential international customers.

Copy Examples

• •Headline: Your Summer Uniform. Body: Don't just face the sun, own it. Our new collection is here to complete your look. Polarized, protected, and effortlessly cool. Shop now and get a second pair on us.
• •Headline: Stop Scrolling. Start Living. Body: Your next adventure is calling. From city streets to sandy beaches, Ilanga is your perfect +1. Lightweight frames with full UV protection. Grab your pair.
• •Headline: Bad Days Don't Exist in Good Sunglasses. Body: It's a vibe. Our best-selling frames are back in stock. Find the shape that tells your story. Tap to explore the collection.
• •Headline: Two for You. (None for the Glare). Body: Why choose one? Our 2-for-1 offer is on. Get a pair for every mood. Featuring polarized lenses to keep your vision sharp and your style sharper.
• •Headline: The Sun is Out. So Are We. Body: This is your sign to upgrade your eyewear. Designed in Croatia, our frames are made for long days and late nights. See the world in style.