Brand Tone

aspirational, relaxed, confident, feminine, and friendly

Brand Values

• •Sustainability and Ethical Production
• •Individuality and Self-Expression
• •Quality and Longevity
• •Empowerment and Confidence
• •Authenticity

Best Practices

• •Embrace 'Holiday Confidence': Consistently use language that evokes feelings of freedom, relaxation, joy, and the confidence one feels on vacation. Words like 'escape,' 'wander,' 'breeze,' 'sun-kissed,' and 'effortless' can reinforce this.
• •Highlight Sustainability Naturally: Weave in the values of slow fashion and eco-consciousness without being preachy. Focus on the longevity of garments, the quality of materials, and the positive impact of mindful choices. Phrases like 'cherished pieces,' 'made to last,' 'kind to the planet' work well.
• •Speak to the 'Style Individualist': Use empowering and inclusive language that celebrates personal expression. Encourage customers to find pieces that resonate with their unique identity rather than just following fleeting trends.
• •Maintain a Friendly & Approachable Luxury: While the brand offers luxury resort wear, the tone should remain warm, inviting, and relatable. Avoid overly formal or exclusive language. Think of it as a stylish friend sharing their favorite finds.
• •Visual Storytelling in Words: Use descriptive language that paints a picture and appeals to the senses. Describe the feel of the fabrics, the flow of the garments, and the destinations they might be worn to, enhancing the aspirational quality of the brand.

Social Perception

Customers generally perceive iland co. positively, appreciating the quality, unique designs (especially kimonos and resort wear), and the luxurious feel of the fabrics. The brand is seen as a provider of stylish and sustainable resort wear. The 'one-size-fits-most' approach is noted, likely for ease of online purchasing. There is an appreciation for the brand's Australian roots and female leadership. Their social media presence fosters a community around a shared aesthetic of relaxed elegance and travel.

Copy Examples

• •Headline: Your Forever Holiday Starts Here. Discover Iland Co. Body: Drift into a world of effortless style with our latest collection. Crafted for sun-drenched days and balmy evenings, each piece is a promise of confidence and conscious luxury. Live the vacation, every day. #IlandCoEscape
• •Headline: Beyond the Trend: Style That Tells Your Story. Body: At Iland Co., we believe in fashion that lasts, just like your cherished memories. Our sustainable resort wear is designed to empower your unique spirit. Wear your values, beautifully. #SlowFashionMovement #IlandCoVibes
• •Headline: The Kimono: Reimagined. Effortlessly You. Body: Drape yourself in the art of relaxation. Our signature kimonos are more than just a garment; they're a feeling. Perfect for layering, lounging, or making a statement wherever you wander. Find your flow. #KimonoLove #AustralianDesign
• •Headline: Confidence Woven In. Luxury Lived Out. Body: Feel the difference of quality fabrics and thoughtful design. Iland Co. is your sanctuary for free-spirited style and mindful choices. Elevate your everyday with pieces that inspire. #LuxuryResortWear #FeelGoodFashion
• •Headline: From Melbourne with Love: Your Passport to Chic Comfort. Body: Inspired by coastal living and a passion for sustainability, Iland Co. brings you timeless resort wear. Join our community of style individualists and embrace fashion with purpose. #ConsciousStyle #IlandCoCommunity