Brand Tone

Warm and Friendly, Heartfelt and Caring, Personalized and Unique, Craft-Oriented and Detail-Focused

Brand Values

• •Personalization
• •Craftsmanship & Quality
• •Love & Passion
• •Customer Happiness
• •Authenticity

Best Practices

• •Emphasize "Handmade" and "Love": Consistently use terms like "handgemaakt met liefde" (handmade with love), "met zorg gemaakt" (made with care), and "passie voor hout" (passion for wood) to reinforce the core values.
• •Maintain a Warm and Personal Voice: Address customers directly and in a friendly manner. Use "you" and "your" frequently. Share the story or inspiration behind products where appropriate.
• •Highlight Personalization: Always showcase the ability to customize products. Use phrases like "made just for you," "your unique design," or "personalized to perfection."
• •Focus on the Emotional Connection: Frame products not just as items, but as ways to express love, celebrate milestones, or create lasting memories. Use storytelling to evoke emotion.
• •Be Authentic and Transparent: Reflect the genuine passion behind the brand. If it's a small business, let that shine through. Be clear about the materials and the crafting process. The "Rotterdam mentality" of being hardworking and straightforward, as mentioned in one review for a similarly named entity, can be a positive trait if applicable and subtly woven in.

Social Perception

Reliable and Trustworthy, Provider of High-Quality, Beautiful Products, Excellent Customer Service, Creator of Meaningful & Unique Gifts

Copy Examples

• •Facebook Post (New Product - Birth Gift): Welcome little one! ✨ Celebrate their arrival with a truly unique, handcrafted wooden memory box, made with love and personalized just for them. Because every precious moment deserves to be treasured. ❤️ DM us to create yours! #IkHoutErvan #HandmadeWithLove #PersonalizedGifts #BirthGift #NewCollection
• •Instagram Caption (Home Decor Item): Adding a touch of warmth and personality to your home, one handcrafted wooden piece at a time. 🪵 Our 'Hart voor Hout' wall circle is made with an eye for detail and a whole lot of love. What story would your walls tell? #ikhoutervan #WoodenDecor #HomeSweetHome #Handgemaakt #PersonalTouch #EyeForDetail
• •Product Description (Website - Wedding Gift): Seal your love with a timeless, personalized wooden keepsake. Handcrafted with passion right here in Belgium, this beautiful [Product Name] is more than just a gift; it's a cherished memory in the making. Let us help you create something as unique as your love story. #IkHoutErvan #WeddingGift #PersonalizedWood #HandmadeInBelgium #LoveStory
• •Email Newsletter Snippet (Seasonal Promotion): Hello [Customer Name], looking for that perfect, heartfelt gift for [Occasion]? At Ik Hout ervan, we pour our heart into every piece, creating unique wooden treasures that speak from yours. Discover our latest [Occasion] collection, handmade with love and ready to be personalized. Let's make memories together! #UniqueGifts #MadeWithLove #SupportSmall
• •General Ad Copy: More than just wood. It's love, handcrafted. ❤️ Ik Hout ervan offers unique, personalized wooden gifts and decor, made with an eye for detail and a passion for creating something truly special for you. Discover the perfect way to say 'I care'. Visit ikhoutervan.be today. #PersonalizedDecor #WoodenGifts #HandmadeLove