Brand Tone

Heartfelt and Encouraging, Supportive and Guiding, Personal and Intimate, Humorous and Relatable, Celebratory

Brand Values

• •Authenticity
• •Meaningful Connection
• •Preservation of Memories
• •Guidance and Support
• •The Power of Storytelling

Best Practices

• •Always write from a place of understanding the user's potential anxieties (e.g., public speaking, expressing deep emotions) and offer solutions with a supportive tone.
• •Focus on the emotional benefits (preserving memories, authentic connection, heartfelt expression) rather than just the features of the journals.
• •Words like "inspire," "guide," "cherish," "heartfelt," and "masterpiece" can reinforce the positive and supportive nature of the brand.
• •Reflect the brand's value of "raw authenticity" by using genuine, relatable language. Avoid overly corporate or impersonal jargon.
• •Especially for social media, a bit of lightheartedness or humor can make the brand more approachable and relatable, as seen in their "touch of humor and a whole lot of heart" approach.

Social Perception

Helpful and Effective, Focus on a Niche, Engaging (on TikTok), Limited Broad Awareness

Copy Examples

• •Headline: Your Heartfelt Vows, Beautifully Penned. Body: Don't let the perfect words escape you. Our Vow Journal guides you, prompt by prompt, to express the depth of your love. Create a keepsake, not just a speech. #IJustWantToSay #VowJournal #WeddingWords
• •Headline: From "I Do" to "I Did It!" – Nail Your Wedding Speech. Body: Feeling the pressure of that big speech? The "I Just Want To Say" Speech Journal is your secret weapon. Thoughtful prompts, space for your stories, and a lifetime of cherished memories. #WeddingSpeech #BestManDuties #MaidOfHonorToast #IJustWantToSay
• •Headline: Beyond the "Thank You": Meaningful Words for Every Occasion. Body: Life's full of moments that deserve more than a fleeting thought. Our journals help you capture the laughter, the tears, the "I just want to say..." inspirations. What story will you write today? #Journaling #Handwritten #AuthenticExpression #CaptureTheMoment
• •Social Media Post (TikTok idea): Visual: Quick cuts of someone looking stressed about writing, then joyfully writing in an "I Just Want To Say" journal, ending with a beautiful handwritten page. Audio: Upbeat, slightly humorous trending sound. Caption: "Writer's block for your vows? 🤯 We got you! Our journals turn 'اااهه!' into 'Aha!' ✨ Link in bio for stress-free vow writing! #WeddingVows #Engaged #FunnyWedding #IJustWantToSayJournals #VowWritingTips" [Inspired by 24]
• •Email Subject Line: Unlock the Words Within: Your Story Awaits. Body: At "I Just Want To Say," we believe everyone has a beautiful story to tell, a heartfelt message to share. Our journals are more than just paper; they're a companion for your thoughts, a space for your truest expressions. Whether it's for a once-in-a-lifetime speech or a quiet moment of reflection, find the perfect journal to say what's in your heart. [Inspired by 2, 10]