Brand Tone

Friendly and Engaging, Reassuring and Trustworthy, Playful and Imaginative, Informative and Expert-Backed

Brand Values

• •Child Development
• •Safety and Quality
• •Fun and Engagement
• •Durability and Longevity
• •Sustainability
• •Customer Satisfaction
• •Independence

Best Practices

• •Always Prioritize Safety and Quality in Messaging: Consistently reassure parents about the non-toxic materials, sturdy construction, and safety certifications of the products.
• •Use Warm, Engaging, and Child-Centric Language: Speak directly to the benefits for the child's development and enjoyment, using words that evoke fun, creativity, and learning.
• •Incorporate Expert Endorsements and Customer Testimonials: Leverage the trust built by pediatric professionals and satisfied parents to reinforce brand credibility.
• •Highlight Durability and Ease of Use: Emphasize practical benefits for parents, such as the long-lasting nature of the products and how easy they are to clean and store.
• •Maintain a Visually Consistent and Playful Aesthetic: Ensure that all visual content (images, videos) aligns with the brand's playful, colorful, and high-quality image, reinforcing the copy's message.

Social Perception

High-Quality Products, Engaging for Children, Developmental Benefits, Good Customer Service (Implied), Trusted by Professionals, Aesthetic Appeal, Easy to Clean

Copy Examples

• •Headline: Spark Your Little Explorer's Next Big Adventure! Body: Tired of screen time? Our IGLU Soft Play sets transform any room into a safe and exciting world of discovery. Watch as they climb, create, and conquer, building essential skills with every giggle. Built to last and loved by little ones (and pediatric experts!).
• •Social Media Post (Image: Kids joyfully playing on an IGLU set): Caption: Unbox a world of wonder! 🤩 Our handcrafted, easy-to-clean soft play blocks are designed for endless imaginative fun and healthy development. What will your little architect build today? #IgluSoftPlay #SafePlay #ChildDevelopment #CreativeKids #PlaytimeFun
• •Product Description Snippet (for a slide and steps set): Text: From tentative first steps to confident climbs, our [Product Name] set is the perfect partner in your child's developmental journey. Made with premium, non-toxic foam and featuring non-skid bottoms, it’s all about safe exploration and building big smiles! Pediatric physiotherapists recommend it for a reason!
• •Email Subject Line: Give the Gift of Play (and Peace of Mind!) Body Preview: Discover IGLU Soft Play: Expert-approved, kid-adored, and built for years of joyful learning and adventure. See our latest collection!
• •Website Banner Text: Invest in Their Imagination. Durable, Safe, and Oh-So-Fun Soft Play. Sub-text: Trusted by parents and pediatric therapists worldwide. Explore our European-made collections, crafted with love and 100% recyclable materials.