Brand Tone

Passionate, knowledgeable, friendly, and convivial.

Brand Values

• •Passion
• •Quality and Curation
• •Conviviality and Experience
• •Tradition and Modernity
• •Customer-Centric Service

Best Practices

• •Lead with Passion, Follow with Knowledge: Always start with the "why" – the love for the product. Then, provide the details (origin, tasting notes, pairing suggestions) that demonstrate expertise. This balances emotion with authority.
• •Tell the Story Behind the Bottle: Every product has a story—the family that made it, the region it comes from, the reason it was selected for the shop. Sharing these narratives creates a deeper connection than just listing technical specs.
• •Use "We" and Inclusive Language: Frame the brand as a shared journey. Use phrases like "We discovered," "Our selection," and "We invite you to..." This creates a sense of community and makes the brand feel approachable.
• •Emphasize Curation and Selection: Consistently remind customers that the products are not just stocked, they are "selected," "curated," and "chosen with care." This reinforces the core value of quality and the expertise of the owner, Andrea.
• •Maintain Visual and Verbal Consistency: Ensure the modern, clean aesthetic of the physical store is reflected in the photography and design of online content. The language should always be refined yet warm, avoiding overly casual slang while remaining friendly and inviting across all platforms.

Social Perception

Perceived as a high-quality, trustworthy, and specialized retailer; a local gem valued for its excellent selection, owner's expertise, welcoming atmosphere, and as a source of original gastronomic gifts. The brand is seen as evolving and invested in customer experience.

Copy Examples

• •Tuscany in a glass. Our latest discovery, [Wine Name], is a journey through rolling hills and sun-drenched vineyards. Its rich cherry notes and smooth finish are the perfect story to share over a plate of our finest Tuscan cured meats. Come let us pour you a glass of passion. #igiornidibacco #EnotecaLegnano #VinoToscano #WineLovers #Legnano
• •More Than a Wine Shop. It's an Experience. Discover the perfect pairing, share stories, and create memories in our new home. From our cellar to your glass, expertly chosen, passionately served. Book your table for an evening of taste and conviviality.
• •Give the Gift of Taste. This season, go beyond the ordinary. From a rare vintage for the collector to a curated gourmet basket for the food lover, we have the perfect, original gift. Born from passion, selected with care. Shop online or visit us in Legnano for personalized service.
• •The King of Wines, the Wine of Kings. This is not just a bottle of Barolo; it's the culmination of tradition and terroir from the heart of Piedmont. Expect powerful aromas of rose petal and tar, giving way to a robust, complex palate that will evolve with every sip. A wine for profound moments and important tables. Let Andrea's passion for selection guide your choice.
• •Not All Prosecco Is Created Equal: A Guide to Finding Your Perfect Sparkle. For us, wine is a world of stories. And the story of Prosecco is one of celebration, friendship, and fine bubbles. But how do you choose the right one? In this post, we'll uncork the secrets behind this beloved Italian sparkler...