Brand Tone

Informative & Direct, Product-Focused & Sales-Oriented, Assertive & Confident (in product), Slightly Casual but Professional

Brand Values

• •Authenticity
• •Variety & Choice
• •Customer Convenience
• •Informed Choice
• •Quality (Product-Specific)

Best Practices

• •Prioritize Clarity and Accuracy: Ensure product descriptions, puff counts, and nicotine information are precise and easy to understand. Avoid jargon where possible or explain it simply.
• •Emphasize Authenticity & Trust: Consistently use terms like "genuine," "authentic," "trusted source" when referring to products, especially given the counterfeit concerns in the market.
• •Focus on Sensory Appeal (Flavors): Use descriptive but straightforward language to highlight the variety and uniqueness of the flavors offered, as this is a key differentiator for IGET.
• •Maintain a Helpful & Informative Stance: Continue creating content (like blog posts or FAQs) that educates consumers about product choices, usage, and identifying genuine items. This builds trust and positions the site as more than just a transactional platform.
• •Keep Calls to Action Clear and Direct: Use action-oriented language that guides the user (e.g., "Shop Now," "Explore Flavours," "Learn More," "Add to Cart") to align with the sales-oriented nature of the site.

Social Perception

For users/proponents: IGET is often seen as a convenient, flavorful, and accessible vaping option. The variety of flavors is a significant draw. Concerns/Criticisms: Health Concerns, Youth Access, Environmental Impact, Authenticity Issues.

Copy Examples

• •Headline for new flavor launch: "Unlock a New Sensation: Discover the Latest IGET [Model] Flavours – Authentic, Bold, and Ready to Ship!"
• •Product description snippet: "Experience the IGET Legend: 4000+ puffs of consistent flavour and robust performance. Genuine quality, direct to you. Explore our curated selection."
• •Email subject line for a promotion: "Your Favourite IGET Vapes + Fast Shipping = Perfect Weekend."
• •Social media post (if active): "Tired of fakes? At igetexpress.com, we guarantee 100% authentic IGET products. Taste the difference quality makes. #IGET #AuthenticVape #FlavourBurst"
• •Homepage call to action button/text: "Find Your Flavour – Shop Authentic IGET Vapes Now."