Brand Tone

Informative, Authoritative, Positive, Reassuring, Trustworthy

Brand Values

• •Well-being & Quality of Life
• •Education & Empowerment
• •Trust & Safety
• •Innovation
• •Customer-centricity
• •Discretion

Best Practices

• •Ensure Factual Accuracy and Transparency: Especially when dealing with health products, ensure all claims are accurate, backed by evidence (like FDA registration), and clearly communicated.
• •Maintain a Positive and Solution-Oriented Focus: While acknowledging challenges, frame content around solutions, benefits, and positive outcomes like improved well-being and confidence.
• •Use inclusive language, avoiding any potentially harmful stereotypes.
• •Focus on user-centric content that is easy to understand for the target audience.
• •Highlight what makes the product innovative and unique without exaggerating the benefits.

Social Perception

Problem Solver, Alternative to Medication, Resourceful, Reputable (for Eddie), Developing Trust (for Giddy Health)

Copy Examples

• •Eddie by Giddy is an FDA-registered Class II medical device designed to treat erectile dysfunction (ED).
• •Crafted from medical-grade materials and designed for ease of use, it’s the discreet and effective support you’ve been looking for.
• •Giddy positions itself as a knowledgeable resource in sexual health, providing educational content and citing FDA registration for its medical device.
• •Giddy's core mission is to improve individuals' sexual health and, consequently, their overall quality of life and confidence.
• •Customers using 'Eddie by Giddy' largely perceive it as an effective solution for ED, leading to increased confidence and a better sex life.