Brand Tone

Passionate & Idealistic, Community-Focused & Friendly, Educational & Informative, Hopeful & Empowering

Brand Values

• •Sustainability & Environmental Stewardship
• •Community Empowerment
• •Abundance & Prosperity
• •Quality & Efficacy
• •Education & Support
• •Accessibility & Affordability

Best Practices

• •Ensure copy reflects the positive, prosperous, and supportive impact on both individuals and the local ecosystem.
• •Avoid overly technical jargon unless explained simply.
• •Educate and Empower, Don't Just Sell: Frame product descriptions and social media posts around the benefits and the knowledge being shared, helping customers feel more capable and informed.
• •This reinforces the farm's commitment to environmental health.
• •Show, Don't Just Tell, the "Can-Do" Attitude: Infuse copy with optimism and solutions-oriented language, reflecting their team's proactive and positive approach.

Social Perception

Local & Engaged, Sustainable & Eco-conscious, Knowledgeable & Helpful, Youthful & Driven, Reliable

Copy Examples

• •[Shop Vermicompost]
• •#IfajiFarm #CabbagetownMarket #LocalLove #SustainableFarming #CommunityGrowth
• •#SoilScience #RegenerativeAgriculture #ChemicalFree #IfajiFarmTips
• •We're Ifaji Farm – a lively crew of millennials and Gen Zs from Ontario, united by a simple belief: healthy soil makes happy communities.
• •nature's #1 soil vitalizer