Brand Tone

Creative, Inspiring, Modern, Warm, and Slightly Playful/Chic

Brand Values

• •Creativity & Innovation
• •Personalization & Style
• •Quality
• •Functionality & Beauty
• •Originality
• •Customer Satisfaction
• •Elegance

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., creative, inspiring, modern, warm, chic), including a "this, not that" list (e.g., "Playful, not childish"; "Informative, not stuffy"). Share this with anyone creating content.
• •Understand Your Audience: Tailor the language and references to resonate with your target English-speaking customers who appreciate unique home decor and creative living.
• •Tell a Story: Instead of just listing product features, weave narratives around how the products can enhance a customer's home and lifestyle, evoking emotion and connection.
• •Use Consistent Vocabulary and Phrasing: Identify keywords and phrases that align with your brand (e.g., "creative touch," "inspire," "unique find," "style sanctuary") and use them consistently across all platforms.
• •Review and Refine: Regularly audit your website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Get feedback and be willing to adjust as the brand evolves.

Social Perception

The brand is perceived as a source for unique and aesthetically pleasing home items, particularly for those interested in home decor and creative table settings.

Copy Examples

• •Homepage Banner: "Your Home, Your Masterpiece. Discover unique finds at Ideia Criative Home and let your style shine."
• •Product Description (e.g., for a unique vase): "More than just a vase, it's a conversation starter. Our 'Whimsy Bloom' holder brings a playful yet chic touch to any corner, turning everyday flowers into an artful display. Crafted for compliments."
• •Instagram Post: "Spotted: Your next favorite thing! ✨ Imagine this [Product Name] adding a sprinkle of joy and a dash of modern elegance to your space. What creative corner would you style it in? #IdeiaCriativeHome #HomeDecorInspo #UniqueFinds #StyleYourSpace"
• •Email Subject Line (for a new collection): "Psst... Freshly picked creative ideas for your home are here! 🏡"
• •About Us Snippet: "At Ideia Criative Home, we believe home isn't just a place; it's a feeling. We're obsessed with curating beautifully designed, delightfully quirky pieces that help you tell your story, one creative touch at a time. Let's make your home a haven of inspiration."