Brand Tone

Vibrant, Confident, Authentic, Relatable, Proudly South African, Passionate, Appreciative, and Customer-Focused.

Brand Values

• •Quality
• •Individuality & Self-Expression
• •Local Support & Craftsmanship
• •Timelessness
• •Customer Satisfaction

Best Practices

• •Embrace Vibrant Language: Use descriptive and evocative words that reflect the colorful and confident nature of the brand (e.g., "dazzling," "bold," "radiant," "celebrate," "empower").
• •Speak Directly to "Her": Address the target audience ("real women") in a relatable and understanding way. Use "you" and "your" to create a personal connection.
• •Highlight Core Values: Consistently weave in key values like quality, individuality, local craftsmanship, and timeless style into product descriptions, social media posts, and email marketing.
• •Show, Don't Just Tell, Confidence: Instead of just saying "be confident," create copy that inspires confidence through its empowering tone and focus on self-expression.
• •Maintain Authenticity: Let the founder's story and the "Proudly South African" element shine through. Share customer testimonials and behind-the-scenes glimpses (where appropriate) to build trust and reinforce the genuine nature of the brand.

Social Perception

Positive & Appreciated, Trusted Local Brand, Associated with Vibrant Style, and Good Customer Service.

Copy Examples

• •Headline: Step into Colour. Embrace Your Confidence. Be Unapologetically You. Body: Discover the latest collection from Iconic Designs, crafted with passion in Cape Town. We believe fashion is a celebration of your unique spirit. Find timeless pieces made from high-quality fabrics that feel as good as they look. #IconicYou #ProudlySouthAfricanFashion
• •Headline: Designed for Real Women, By Real Women. Body: At Iconic Designs, we get it. You want fashion that’s vibrant, comfortable, and makes you feel amazing. That’s why Martie Walker started this dream – to bring you beautiful, quality garments that celebrate your individuality. See what our customers are saying! [Link to reviews]
• •Headline: Feel the Cape Town Craftsmanship. Body: Each Iconic Designs piece tells a story of local skill and dedication. Most of our garments are lovingly made right here by our incredible teams, ensuring every stitch is perfect. Support local, look fabulous. #MadeInCapeTown #QualityFashion
• •Headline: Your Perfect Fit is Waiting. Body: "Beautiful fit and material!" - Geraldine C. Our customers rave about the comfort and flattering designs of our dresses and knitwear. Made with high-quality Indian cotton and imported viscose, you’ll find pieces that are truly timeless. Shop now and find your new favourite.
• •Headline: More Than Just Clothes – It’s a Feeling. Body: Slip into an Iconic Designs dress and feel the confidence bloom. Our vibrant colours and unique patterns are here to help you express your true self. Because life’s too short for boring clothes! Join the Iconic family. #TimelessVibrantYou