Brand Tone

approachable, stylish, and quality-conscious

Brand Values

• •Minimalism & Simplicity
• •Quality & Durability
• •Style & Self-Expression
• •Customer Satisfaction
• •Eco-Friendliness

Best Practices

• •Emphasize Minimalism and Intentionality: Consistently weave themes of simplicity, decluttering, and purposeful living into website copy, blog posts, and social media captions.
• •Highlight Color & Personalization: Showcase the wide color palette as a means of self-expression and matching personal style. Use vibrant visuals and descriptive color names.
• •Maintain an Approachable yet Quality-Focused Voice: Use clear, positive language that speaks to the style-conscious consumer while also reassuring them of the product's protective qualities and premium materials.
• •Be Visually Consistent: Ensure all imagery and video content across platforms reflect the clean, minimalist, and colorful aesthetic of the brand.
• •Engage Authentically: Respond to customer inquiries and reviews with the same approachable and helpful tone projected in the brand's outbound messaging, reinforcing the commitment to customer satisfaction.

Social Perception

Customers generally perceive Icesword cases as stylish, colorful, and having a pleasant feel. The minimalist design is appreciated.

Copy Examples

• •Simplify your style. Protect your tech. Discover the beauty of minimalism with Icesword silicone cases – where vibrant color meets intentional living.
• •More than just a case, it's an expression. Choose from over 20+ colors and let your Icesword case speak your style. Premium silicone, designed in California, built for your life.
• •Tired of bulky? Embrace sleek protection. Our liquid silicone cases offer a luxurious feel and serious defense, without the unnecessary weight. Feel the difference quality makes.
• •Life’s too vibrant for a dull phone case. With Icesword’s ColorLab certified true colors, your phone will stay as brilliant as day one. Elevate your everyday.
• •Join the Icesword community. We believe in quality, style, and purpose. Protect your connection to the world with a case that’s as thoughtful as you are.