Brand Tone

Bold, flashy, confident, and slightly edgy, with a clear connection to hip-hop culture.

Brand Values

• •Originality and Unique Design
• •Quality Craftsmanship
• •Customer Satisfaction
• •Trendsetting
• •Accessibility of Luxury
• •Connection to Hip-Hop Culture
• •Self-Expression and Individuality

Best Practices

• •Use direct and slightly edgy language, incorporating hip-hop slang appropriately.
• •Emphasize the 'drip' and 'bling' factor of the jewelry.
• •Highlight the exclusivity and status associated with wearing ICED STUFF.
• •Showcase collaborations with hip-hop artists and influencers.
• •Address quality concerns proactively, assuring customers of high standards and offering solutions.

Social Perception

A go-to brand for trendy, hip-hop inspired jewelry, particularly for those looking to express themselves with bold and flashy pieces.

Copy Examples

• •"Level up your drip with our new collection of iced-out pendants."
• •"Cop the same chain your favorite rapper is rocking. Limited edition, don't sleep!"
• •"Handcrafted bling that'll turn heads. Shine bright, ICED STUFF style."
• •"Custom pieces for the real ones. Design your dream jewelry and make a statement."
• •"365-day guarantee on all our products. Quality is king, and we stand by our craft."