Brand Tone

Heartfelt & Emotional, Friendly & Approachable, Playful & Trendy, Customer-centric, Conscious & Responsible

Brand Values

• •Personalization & Self-Expression
• •Emotional Connection
• •Customer Satisfaction
• •Sustainability & Environmental Responsibility
• •Quality
• •Fulfilling Dreams/Bringing Joy

Best Practices

• •Emphasize the "why" behind a personalized gift – the emotion, the memory, the connection.
• •Maintain a Consistent Vocabulary: While adapting to different platforms, ensure core messaging and frequently used positive/emotional words align with the brand's values (e.g., "cherish," "memories," "joy," "unique," "eco-friendly").
• •Use storytelling to connect with your audience. Share customer stories or highlight the emotional impact of your products.
• •Highlight sustainability efforts in your copy, emphasizing eco-friendly materials and processes.
• •Keep the language friendly and approachable, focusing on customer needs and providing the best experience.

Social Perception

Positive (among direct customers). Limited Wider Recognition/Potential for Confusion due to the generic brand name

Copy Examples

• •Design yours today and give a story, not just an item.
• •We're here to help you craft the perfect personalized piece that will be cherished.
• •What will you create?
• •Feel great knowing your personalized gift is kind to the planet.
• •Let's make something amazing for your loved ones.