Brand Tone

Free-spirited and Adventurous, Relaxed and Approachable, Inspirational and Aspirational, Authentic and Earthy, Slightly Mystical or Spiritual

Brand Values

• •Individuality and Self-Expression
• •Freedom and Wanderlust
• •Connection to Nature
• •Comfort and Ease
• •Joy and Positivity
• •Craftsmanship/Handmade
• •Sustainability/Ethical Sourcing

Best Practices

• •Create a Brand Voice Guide: Document key characteristics of your tone (e.g., inspiring, earthy, playful), preferred vocabulary (e.g., soul, tribe, wander, magic), and words to avoid. Share this with anyone creating content.
• •Embody the Lifestyle: Write from the perspective of someone who genuinely understands and lives the bohemian, free-spirited lifestyle. Authenticity resonates.
• •Use Evocative and Sensory Language: Appeal to the senses – describe how fabrics feel, how a place might smell, the colors of a sunset. Transport your audience.
• •Focus on "Feeling" as much as "Feature": Don't just sell a dress; sell the feeling of freedom, confidence, or joy that wearing the dress will bring. Connect products to experiences and emotions.
• •Stay Consistent Across All Channels: Ensure your website copy, social media posts, email marketing, and even customer service responses all reflect the same core brand tone and values. Regular audits can help maintain this consistency.

Social Perception

Likely perceived by its target audience as a go-to source for unique, bohemian, and Ibiza-inspired fashion that isn't readily available in mainstream stores. Customers probably appreciate the distinct style and the feeling the clothes evoke.

Copy Examples

• •Instagram Post (New Dress): Float into your next adventure. ☀️ Our new 'Wanderer's Dream' maxi dress is here to dance with the wind and chase sunsets with you. Crafted for comfort, designed for dreamers. Tap to make her yours. #BohoMagic #FreeSpiritFashion #HippieStyleAndMore #NewCollection
• •Facebook Ad (Festival Season): Festival season is calling, and your soul wants to answer in style! ✨ Get lost in the music, not in the crowd, with our unique, head-turning festival outfits. Shop the vibe that sets you free. 👉 [Link to Festival Collection] #FestivalStyle #BohoVibes #IbizaOutfit #HippieChic
• •Product Description (Kimono): Drape yourself in a story of sun-drenched days and starlit nights. Our 'Gypsy Soul' Kimono, with its flowing silhouette and intricate patterns, is more than just a garment – it's an invitation to embrace your inner bohemian. Perfect for layering over a simple tee or your favorite swimsuit. Your journey, your style.
• •Email Newsletter Subject Line (Sale): ✨ Unlock Your Inner Sunshine: Bohemian Treasures Now On Sale! ✨ (Body Snippet): Hey beautiful soul, ready to add a little more magic to your wardrobe? For a limited time, find your next beloved piece from our collection of free-spirited styles at a price that will make your heart sing...
• •Website Homepage Banner: Live Freely. Dress Authentically. Discover Your Hippie Style and More.