Brand Tone

Authentic & Passionate, Educational & Informative, Premium & Quality-Focused, Appreciative & Customer-Oriented

Brand Values

• •Authenticity: Sourcing products directly from Spain, particularly from renowned traditional producers.
• •Quality: Offering premium, high-grade Iberian products, with a clear explanation of quality markers like breed, diet, and curing time.
• •Tradition: Honoring and promoting the rich heritage and traditional craftsmanship of Spanish gastronomy, especially in ham production.
• •Customer Satisfaction: Ensuring a positive customer experience through good service, timely delivery, and high-quality products.
• •Transparency & Education: Providing detailed information to help customers understand and appreciate the products they are buying.

Best Practices

• •Embrace Authenticity and Passion: Always write from a place of genuine appreciation for Spanish culinary heritage. Use descriptive language that evokes the rich flavors, textures, and artisanal processes. Let your passion for quality shine through.
• •Educate and Inform: Position the brand as an expert. Clearly explain the different types of products, their origins, and what makes them special. Use terminology accurately (e.g., Pata Negra, Bellota, Cebo de Campo) and explain it for those unfamiliar.
• •Maintain a Premium Voice: Use elegant and refined language that reflects the high quality of the products. Avoid overly casual slang or overly technical jargon unless clearly explained. Focus on the exclusivity and "delicacy" aspect of the offerings.
• •Show Customer Appreciation: When crafting responses to comments, reviews, or in direct communication, always be polite, helpful, and express gratitude. Highlight positive customer experiences in marketing materials where appropriate (with permission).
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, blog posts, about us page) aligns with the tone on social media (Facebook captions, Instagram posts) and in any email communications. Develop a simple style guide if necessary.

Social Perception

Highly Positive, Reliable Service, Authentic Provider, Good Value for Quality

Copy Examples

• •Headline: Experience the Soul of Spain: Discover True Jamón Ibérico. Body: More than just ham, it's a centuries-old tradition. Our Pata Negra Bellota 100% Ibérico is artfully cured for over 46 months, offering an unparalleled nutty flavor and melt-in-your-mouth texture. Taste the heritage. Call to Action: Indulge in Authenticity.
• •Headline: From the Dehesa to Your Table: The Ibericofino Promise. Body: We partner with master artisans in Guijuelo, Spain, where Iberian pigs roam freely, feasting on acorns. This dedication to tradition and quality is in every slice. Learn more about the journey of our exquisite hams. Call to Action: Explore Our Story.
• •Headline: Not All Iberian Ham is Created Equal: Understand the Difference. Body: Cebo, Bellota, 50%, 100% Ibérico... Confused? Our expert guides and detailed product descriptions help you choose the perfect Jamón or Paleta to suit your palate and occasion. Elevate your culinary knowledge. Call to Action: Become an Ibérico Connoisseur.
• •Headline: The Ultimate Gift for the Discerning Food Lover. Body: Surprise someone special with an authentic taste of Spanish luxury. Our curated selection of Iberian hams, fine olive oils, and artisan cheeses makes for an unforgettable gastronomic experience. Beautifully packaged and delivered with care. Call to Action: Shop Gourmet Gifts.
• •Headline: "Simply the best! An unbelievable taste experience." - (Customer Name). Body: Our customers agree – the quality and flavor of Ibericofino products speak for themselves. Experience prompt delivery, exceptional service, and the rich, authentic taste of Spain that keeps our community coming back for more. Call to Action: Read More Rave Reviews & Shop Now.