Brand Tone

Authentic & Passionate, Curated & Appreciative, Warm & Nostalgic, Culturally Rich & Informative, Friendly & Engaging, Slightly Sophisticated yet Accessible

Brand Values

• •Cultural Preservation & Promotion
• •Artisan Support & Fair Partnerships
• •Authenticity & Handcraftsmanship
• •Quality
• •Sustainability
• •Customer Connection & Shared Experience
• •Social Consciousness

Best Practices

• •Embrace Storytelling: Don't just describe products; tell the stories behind them. Who made them? What traditions do they represent? What feeling do they evoke? This aligns with the brand's value of cultural richness and nostalgic connection.
• •Use Sensory and Evocative Language: Appeal to the senses by describing textures, colors, imagined scents, and the atmosphere of Portugal. Words like "sun-drenched," "vibrant," "hand-painted," "warmth" can transport the customer.
• •Highlight Authenticity and Craftsmanship: Consistently use terms like "handcrafted," "artisan-made," "traditional techniques," "small-batch" to reinforce the value placed on genuine Portuguese goods.
• •Maintain a Warm, Appreciative, and Slightly Nostalgic Voice: Write as if you're sharing a beloved discovery with a friend. Convey passion for the culture and appreciation for the artisans. Referencing memories or the feeling of Portugal can enhance this.
• •Be Transparent and Informative, Especially Regarding Sourcing and Values: Clearly communicate the brand's commitment to supporting artisans, sustainable practices (like using cork or the small-batch model), and the cultural significance of products. If there are potential issues like longer shipping times due to the small-batch, artisan-direct model, frame this positively as part of the commitment to quality and artisan support.

Social Perception

Positive Customer Experiences, Appreciation for Uniqueness, Seen as a Source of Authentic Portuguese Goods, Potential Concerns (Slow delivery), Trustworthy

Copy Examples

• •Each tile tells a story, a whisper of Portuguese tradition hand-painted by artisans who’ve cherished this craft for generations. Bring home more than a decoration; invite a piece of Portugal’s heart into your space. Discover the new Azulejo collection – where art meets soul.
• •Feel the warmth of Portuguese sunshine and the island’s gentle spirit in our latest cork collection. Beautifully crafted, kind to the earth, and designed to journey with you. Style that speaks of heritage and a conscious heart. #SustainableStyle #PortugueseCork
• •Gather your loved ones, share laughter, and create unforgettable meals the Portuguese way. Our authentic copper cataplanas aren’t just cookware; they’re an invitation to slow down, savor, and celebrate the simple joys of life, inspired by generations of shared family feasts.
• •From sun-drenched coasts to the vibrant workshops of local artisans, Iberica brings you the soul of Portugal. We carefully curate 'pretty things' that carry stories, tradition, and the touch of a human hand. More than a shop, it's a shared journey into the heart of Iberian culture. What Portuguese treasure will you discover today?
• •A Touch of Portugal, Delivered to Your Doorstep ✨ Explore New Handcrafted Treasures!