Tono de Marca

Appreciative & Passionate, Authentic & Story-Driven, Warm & Inviting, Quality-Conscious & Curated, Slightly Nostalgic & Evocative, Informative & Appreciative

Valores de Marca

• •Authenticity & Tradition
• •Quality
• •Sustainability & Ethical Sourcing
• •Cultural Appreciation & Sharing
• •Customer Connection
• •Joy & Beauty

Mejores Prácticas

• •Lead with Passion and Authenticity: Always write from a place of genuine appreciation for Portuguese culture and craftsmanship. Share the "why" behind the products, not just the "what."
• •Tell the Story: Whenever possible, include details about the artisans, the traditional techniques, or the cultural significance of the items. This reinforces the values of authenticity and heritage.
• •Use Warm, Evocative Language: Employ descriptive words that appeal to the senses and evoke feelings of nostalgia, beauty, and the warmth of Portuguese life. Think "sun-drenched," "hand-brushed," "time-honoured."
• •Highlight Unique Value Propositions: Consistently weave in keywords like "handcrafted," "sustainable," "independent designer," "small batch," and "authentic Portuguese" to reinforce what makes the brand special.
• •Maintain a Personal Connection: Address the customer directly and foster a sense of community. Encourage interaction, share customer stories (with permission), and ensure the copy feels like a conversation with someone who shares their love for "pretty things from Portugal."

Percepción Social

Customers generally perceive the products as beautiful, high-quality, unique, and authentic to Portuguese culture. The brand appears to be regarded as a reliable source for authentic Portuguese items, especially those hard to find elsewhere. Customers likely appreciate the curated selection, trusting the brand's taste and its focus on handcrafted and unique items. Good customer service (Implied). Association with Sustainability & Independent Artists.

Ejemplos de Copy

• •Headline: Bring Home the Soul of Portugal. Body: Discover our new collection of hand-painted ceramics, each piece a vibrant story whispered by generations of artisans. More than just tableware, it’s a connection to the heart of Portugal, lovingly curated for your home.
• •Headline: Crafted by Hand, Chosen with Heart. Body: At Iberica, we believe in the magic of the handmade. Explore unique treasures from independent Portuguese designers, sustainably sourced and created in small batches. Find a piece that speaks to you.
• •Headline: Remember That Little Shop in Lisbon? Body: We do. That’s why we search for those special, authentic finds – the ones that bring back memories and inspire new adventures. Let us be your virtual suitcase for all things beautifully Portuguese.
• •Headline: More Than Just a Gift, It’s a Piece of Heritage. Body: Looking for something truly special? Our collection of traditional Portuguese crafts, from intricate cork accessories to timeless homewares, offers unique gifts that carry culture and artistry in every detail.
• •Headline: Your Table Deserves a Story. Body: Gather around authentic, hand-crafted tableware that turns every meal into a celebration. Inspired by Portuguese family traditions and a love for shared moments, our pieces are made to be cherished.