Brand Tone

Practical & Solution-Oriented, Friendly & Approachable, Modern & Stylish, Empowering & Liberating, Trustworthy & Secure

Brand Values

• •Convenience
• •Security
• •Quality
• •Style
• •Customer-Centricity
• •Freedom & Simplicity

Best Practices

• •Focus on the "Why": Always connect product features back to the core benefits for the user – convenience, security, freedom, style. Instead of just saying "RFID-blocking wallet," explain "Keep your cards safe from digital theft with our RFID-blocking wallet."
• •Use "You" and "Your": Address the customer directly to make the copy feel personal and relatable. Emphasize how the product fits into *their* life.
• •Incorporate User Language & UGC: Pay attention to how your customers describe the product and its benefits. Use their language and showcase their experiences (with permission) to build authenticity and social proof.
• •Maintain a Positive and Empowering Voice: Frame the product as a solution that adds value and makes life easier, not as something that highlights a problem in a negative way. Use words like "simplify," "enjoy," "discover," "secure," "effortless."
• •Visual-Copy Cohesion: Ensure the tone of your copy matches the style of your visuals. If your images are modern and active, your copy should reflect that energy and practicality. Avoid overly formal or technical jargon if your visuals are lifestyle-oriented.

Social Perception

Customers generally perceive iBenefit as a provider of a useful and innovative accessory that enhances their daily convenience and security. The product is often seen as a practical tool for travel, commuting, parenting, or any activity where having hands free is beneficial. There's an appreciation for the blend of functionality and style. The brand is viewed as responsive and engaged with its community, particularly on social media.

Copy Examples

• •Headline: Keep What You Need, Right Where You Need It. The iBenefit Strap – Your Phone, Cards, and Peace of Mind, Hands-Free. Body: Tired of juggling your phone, wallet, and keys? The iBenefit Strap simplifies your carry with a secure, stylish solution. Go explore, commute, or just enjoy your day, knowing your essentials are safe and accessible.
• •Social Media Post (with user-generated image): Caption: Adventure on, hands-free! ✨ We LOVE seeing how @[UserTag] is rocking their iBenefit Strap. Convenience looks good on you! Where are you taking your iBenefit next? #iBenefit #PhoneStrap #HandsFreeLiving #TravelSmart
• •Product Description Snippet: More than just a phone strap, it’s your everyday game-changer. The iBenefit Strap combines a secure phone holder, RFID-blocking card slots, and an adjustable comfort strap. Effortless style, meet ultimate practicality.
• •Email Subject Line: ✨ Ditch the Bag, Not Your Essentials! Email Body Intro: Imagine moving through your day with everything you need attached, secure, and stylishly out of your way. With the iBenefit Strap, it’s not imagination – it’s your new reality.
• •Ad Copy (Short & Punchy): iBenefit Strap: Secure. Stylish. Simple. Your phone + wallet, effortlessly together. Shop now and go hands-free!