Brand Tone

Empowering, motivating, and performance-focused

Brand Values

• •Performance
• •Innovation
• •Commitment
• •Community
• •Quality
• •Accessibility

Best Practices

• •Emphasize Performance and Quality: Consistently mention the high-quality materials, durability, and performance-enhancing features of the products.
• •Maintain an Encouraging and Supportive Voice: Address customers inclusively, acknowledging different fitness levels and goals, and position the brand as a supportive partner.
• •Use Action-Oriented Verbs and Benefit-Driven Descriptions: Craft copy that clearly communicates what the products do and how they will help the customer achieve their fitness aspirations (e.g., "boost," "sculpt," "conquer").
• •Showcase Innovation: Highlight any new technologies, materials, or unique design features that differentiate the products and align with the value of innovation.
• •Address negative feedback to improve customer satisfaction and social perception.

Social Perception

Generally positive, emphasizing product quality and delivery, but needs improvement in customer service regarding order fulfillment and refunds.

Copy Examples

• •Boost Speed & Power with our Adjustable Speed Parachute!
• •Conquer the Cold: Stay Warm with our Waterproof Cycling Gloves.
• •Sculpt, Strengthen & Tone: Get Results with our Resistance Hip Bands.
• •Gear up for greatness. Ibaldu - Empowering Athletes.
• •Ibaldu provides top-quality gear for every step of your fitness journey