Brand Tone

Warm and Inviting, Calming and Serene, Descriptive and Evocative, Authentic and Passionate

Brand Values

• •Comfort and Coziness (Hygge)
• •Connection with Nature
• •Simplicity and Quality
• •Happiness and Well-being
• •Support for UK Craftsmanship
• •Customer Focus

Best Practices

• •Embrace "Hygge" Vocabulary: Consistently use words that evoke warmth, comfort, coziness, serenity, calm, joy, and togetherness (e.g., sanctuary, unwind, cherish, gentle, soft, inviting, peaceful).
• •Connect items to the feelings of coastal and country living, or the essence of hygge.
• •Authentic Voice: Maintain the friendly, slightly informal yet passionate tone of a small, family-run business that genuinely cares about its products and customers.
• •Highlight UK Craftsmanship: Emphasize when products are made in the UK or sourced from UK suppliers to reinforce brand values.
• •Show, Don't Just Tell: Use descriptive language to paint a picture of the feeling and atmosphere that products can create.

Social Perception

A thoughtful, family-run business dedicated to a specific aesthetic and lifestyle. Projecting an image of quality, comfort, and connection to nature.

Copy Examples

• •Transform your home into a hygge haven with our hand-picked collection of coastal and country homewares.
• •Find serenity in simplicity. Discover our range of beautifully crafted items designed to bring calm and joy to your everyday life.
• •Wrap yourself in the gentle embrace of our luxurious textiles, perfect for creating a cozy sanctuary in any room.
• •Light a candle, brew a cup of tea, and unwind in the comforting ambiance of our hygge-inspired collection.
• •Bring the beauty of the coast into your home with our selection of handcrafted ceramics and natural wood accents.