Brand Tone

Expert & Authoritative, Collaborative & Academic, Innovative & Forward-Looking, Formal & Professional

Brand Values

• •Innovation: Driving advancements in hydropower technology and research methodologies.
• •Sustainability: Developing solutions for sustainable energy production and addressing the environmental impact of hydropower, including climate change adaptation.
• •Collaboration & Partnership: Working closely with academic institutions and key industry players to achieve common goals.
• •Expertise & Knowledge Sharing: Contributing to education, training, and the dissemination of specialized knowledge in the field of hydropower.
• •Problem-Solving: Addressing key challenges in the hydropower sector, such as plant aging, climate impact, and the need for increased flexibility.
• •Contribution to Society: Aligning research and development with national and international energy strategies, such as Switzerland's 2050 energy strategy.

Best Practices

• •Prioritize Expertise and Data: Always back claims with research, data, and references to scientific publications or established projects. Use precise, technical language where appropriate for the target audience.
• •Highlight Collaboration: Regularly mention and showcase partnerships with academic institutions, industry leaders, and research funding bodies to reinforce the collaborative nature of the work.
• •Focus on Future Impact: Frame research and projects in terms of their contribution to solving future challenges, particularly in relation to sustainable energy and climate change adaptation.
• •Maintain a Formal, Academic Voice: Avoid overly casual language, slang, or marketing hype. The tone should consistently reflect a serious research and educational institution.
• •Emphasize Innovation and Solutions: Clearly communicate how HydroAlps is contributing new ideas, technologies, and solutions to advance the field of hydropower.

Social Perception

Respected Research Entity, Key Contributor to Energy Transition, Hub of Expertise, Focused on Practical Application

Copy Examples

• •Headline: Advancing Alpine Hydropower: Research, Innovation, Sustainability. Body: At HydroAlps, a joint research centre of EPFL and HES-SO Valais-Wallis, we are dedicated to pioneering solutions for the next generation of hydropower. Discover our cutting-edge projects and expertise.
• •Headline: Partnering for a Powerful Future: The HydroAlps Lab. Body: The HydroAlps Lab unites leading academic minds with industry innovators like Alpiq and FMV. Together, we tackle the challenges of a changing energy landscape, driving digitalization and efficiency in alpine hydropower.
• •Headline: Educating Tomorrow's Hydropower Leaders. Body: HydroAlps offers specialized Master's, PhD, and continuing education programs, fostering the expertise needed to shape a sustainable energy future. Explore our programs.
• •Headline: Sustainable Hydropower for a Climate-Resilient Future. Body: Our research confronts the impacts of climate change on alpine reservoirs, developing strategies for sustainable water management and robust hydropower production. Learn about our environmental commitment.
• •Headline: Innovation in Action: The HydroAlps Experimental Platform. Body: From advanced monitoring systems to breakthroughs in turbine efficiency, the HydroAlps experimental platform is where theory meets application. See our innovative technologies at work.