Brand Tone

Enthusiastic and Passionate, Approachable and Friendly, Helpful and Supportive, Community-Oriented, Value-Driven, Direct and Informative

Brand Values

• •Customer Focus/Personalization
• •Value for Money
• •Quality and Reliability
• •Support and Guidance
• •Passion for Gaming/Tech
• •Transparency

Best Practices

• •Speak Like a Fellow Gamer, Not a Corporation: Use language that resonates with the gaming community. Be enthusiastic and knowledgeable, but avoid overly technical jargon unless explaining specs clearly. Think "we" and "us" (the gaming community) rather than a distant "the company."
• •Emphasize the "By Gamers, For Gamers" Origin: Consistently weave in the narrative of being founded by passionate gamers (the two brothers). This reinforces authenticity and a genuine understanding of customer needs.
• •Prioritize Helpfulness and Support: Ensure all copy, from product descriptions to FAQs and social media replies, offers clear, helpful information and reassures customers of ongoing support. Highlight post-purchase assistance and warranty.
• •Maintain an Approachable and Friendly Demeanor: Even when discussing technical products, keep the tone welcoming. Encourage questions and interaction. Use conversational language where appropriate, especially on social media.
• •Focus on Value and Customization: Continuously highlight the benefits of custom builds tailored to individual needs and budgets. Reinforce the idea that they offer a personalized and affordable alternative to larger, impersonal retailers.

Social Perception

Positive (among direct customers), Emerging/Niche, Community-Focused (potentially), Trustworthy (with some caveats)

Copy Examples

• •Headline: Stop Dreaming, Start Gaming. We Build YOUR Perfect PC. Body: Tired of off-the-shelf PCs that don't quite hit the mark? At Hardware Hunt, two brothers passionate about gaming are here to build *with* you. Get the performance you crave, the aesthetics you love, and expert support every step of the way. Let's chase the game, together!
• •Social Media Post (Image: Sleek custom PC build): Caption: Built by gamers, for gamers! 🎮 This beast, powered by an [Intel i5-14400F & RTX 5070 (example)], is ready to slay. We believe everyone deserves a killer gaming rig without breaking the bank. What game would you fire up first on this? #HardwareHunt #CustomPC #GamingSetup #PCGamingCommunity #ValueGaming
• •Website Banner: Affordable Power. Personal Service. Next-Level Gaming. Sub-text: From custom builds to top-tier peripherals, get unbeatable prices backed by expert advice and free next-day delivery. We're Hardware Hunt – your local PC gaming specialists.
• •Email Subject: Your Dream Gaming PC is Closer Than You Think! Body Snippet: Hey [Customer Name], still thinking about that upgrade? Our PC builder makes it easy to design a rig that fits your exact needs and budget – no confusing jargon, just pure performance. Plus, our team is always here if you have questions. Let's get you gaming!
• •Product Page Snippet (for a custom build service): Why Us? Because we're not just selling gaming PCs—we're building them with you. Based right here in Barnsley, we offer expert support, custom-built rigs, and a smoother alternative to big retailers. Tell us your dream specs, or let us guide you to the perfect setup for your favorite titles. All builds come with a [Minimum 3-Year (example from PC builder page)] warranty and our commitment to post-purchase assistance.