Brand Tone

Established and Authoritative, Quality-Focused and Reliable, Innovative yet Accessible, Design-Conscious and Aspirational, Helpful and Informative

Brand Values

• •Heritage & Legacy
• •Craftsmanship & Quality
• •Innovation
• •Design & Style
• •Customer-Centricity (Stated)
• •Energy Efficiency

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (since 1886) and experience as the inventor of the ceiling fan to build authority and trust.
• •Highlight Quality and Durability: Use language that reflects craftsmanship, high-quality materials, rigorous testing, and long-lasting performance, including the lifetime motor warranty.
• •Balance Tradition with Innovation: Showcase how the brand respects its legacy while embracing modern technology (e.g., smart features, energy efficiency, ease of installation).
• •Focus on Aesthetic Appeal and Lifestyle: Use descriptive language and visuals that connect the fans to stylish living and creating comfortable, beautiful spaces. Appeal to design aspirations.
• •Maintain a Helpful and Solution-Oriented Voice: Provide clear information, address potential customer needs (e.g., quiet operation, energy savings, specific room needs), and make it easy for customers to choose the right product. Ensure customer support messaging is empathetic and responsive, acknowledging and addressing any feedback constructively.

Social Perception

Generally perceived as a reputable brand known for quality, durability, and stylish ceiling fans. Many users associate the brand with reliability and quiet operation. The long history and innovation in design are often appreciated. Some customers have expressed frustration with customer service experiences, citing slow response times or difficulties in resolving issues with defective products.

Copy Examples

• •Headline: Heritage Craftsmanship, Modern Cool. Body: For over 135 years, Hunter has pioneered quiet comfort and timeless design. Experience the legacy of quality in every rotation. Transform your space with a Hunter fan – where innovation meets enduring style. Call to Action: Discover Your Perfect Fan Today.
• •Headline: Style That Speaks Volumes. Air That Whispers. Body: Elevate your home with Hunter’s stunning collection of ceiling fans. Engineered for whisper-quiet performance and designed to be the centerpiece of any room. Beauty, efficiency, and tranquility, seamlessly blended. Call to Action: Explore Designs.
• •Headline: Effortless Installation, Enduring Performance. Body: Introducing HunterExpress® – install your new ceiling fan in minutes, not hours. Paired with our lifetime motor warranty, enjoy decades of reliable, wobble-free comfort. Quality made simple. Call to Action: Shop Easy-Install Fans.
• •Headline: Smart Cooling, Stylish Living. Body: Welcome to the future of comfort with Hunter’s SIMPLEconnect™ smart fans. Control airflow and lighting with your voice or a tap. Energy-efficient technology wrapped in iconic design – that’s the Hunter promise. Call to Action: Upgrade to Smart Comfort.
• •Headline: Built for Your Life, Indoors and Out. Body: From cozy living rooms to breezy patios, Hunter has the perfect fan. Our WeatherMax® outdoor fans are corrosion-resistant and built to withstand the elements, while our indoor fans offer unparalleled style and SureSpeed® guaranteed high-velocity cooling. Call to Action: Find Fans for Every Space.