Brand Tone

Practical and Solution-Oriented, Customer-Centric (in claims), Direct and Informative.

Brand Values

• •Convenience
• •Problem-Solving/Innovation
• •Value for Money
• •Accessibility
• •Customer Service (aspired)

Best Practices

• •Maintain Clarity and Simplicity: Use straightforward language that is easy for a broad audience to understand, especially in policy descriptions, FAQs, and product benefits.
• •Be Approachable and Supportive in Customer Interactions: While the return policy is specific, ensure all customer service communication (email, WhatsApp, social media comments) is helpful, polite, and aims to resolve issues effectively, reinforcing the 'Customer Satisfaction' claim.
• •Use Consistent Terminology: Employ the same terms for key offerings like 'Cash on Delivery,' 'Free Shipping,' 'Easy Returns' (for defective/damaged goods) across all platforms (website, social media, ads) to build recognition and trust.
• •Highlight Problem-Solving and Innovation: Emphasize how products address specific needs and offer unique solutions to everyday problems.
• •Promote Value and Deals: Continue highlighting discounts, sales, and affordable pricing to attract budget-conscious customers.

Social Perception

Generally Positive (based on on-site reviews), Focus on Deals.

Copy Examples

• •Solve everyday problems with our unique and innovative products!
• •Customer Satisfaction is our First Priority!
• •Achieve a clean and dust-free car interior effortlessly.
• •ONLY XX LEFT IN STOCK
• •50% OFF