Brand Tone

Trustworthy, Reassuring, Friendly, Approachable, Passionate, Supportive

Brand Values

• •Quality
• •Local Sourcing & Community Support
• •Sustainability
• •Convenience for Parents
• •Love & Care
• •Transparency
• •Child Development

Best Practices

• •Emphasize the use of fresh, local, and organic ingredients in all communications.
• •Highlight the founder's story and personal connection to the brand to build trust and authenticity.
• •Clearly communicate the nutritional benefits and developmental advantages of each meal.
• •Be transparent about ingredients, allergens, and food safety practices.
• •Use language that conveys care, love, and support for parents in their journey to provide healthy meals for their children.

Social Perception

Hug in a Bowl is perceived as a provider of wholesome, nourishing, and convenient meals for babies and toddlers. The brand is valued for its commitment to using local, organic, and seasonal ingredients, its sustainable practices, and its support for the local community. Parents see Hug in a Bowl as a trustworthy and reliable partner in their journey to provide healthy and delicious food for their children.

Copy Examples

• •"Each spoonful of our [Meal Name] is a step towards healthy eating habits, made with ingredients you can trust and a taste your baby will love."
• •"We chop, simmer, and lovingly prepare so you can enjoy more precious moments."
• •"Starting Solids: A Loving Guide for Moms"
• •"Meals made with love and care."
• •"Your baby healthier every day."