Brand Tone

informative, caring, and trustworthy

Brand Values

• •Pet Well-being First: Their primary focus is on creating food that contributes to the long, healthy, and happy lives of pets.
• •Digestive Health as a Foundation: They strongly believe that optimal digestion is key to overall health and vitality.
• •Ingredient Quality and Natural Sourcing: Emphasis on high-quality, natural ingredients and a transparent approach to what goes into their food.
• •Science-Backed Nutrition: Their formulations are presented as being based on nutritional science to ensure efficacy.
• •Transparency and Education: They strive to educate pet owners about nutrition and be open about their products and processes.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., informative, caring, trustworthy), lists approved terminology, outlines "do's and don'ts" for language, and provides examples. This ensures everyone writing for the brand is aligned.
• •Prioritize "Pet Parent" Language: Address the audience as caring "pet parents" rather than just "owners." Use empathetic language that acknowledges the emotional bond they share with their pets. Focus on benefits for the *pet's* well-being and happiness, which in turn brings joy to the parent.
• •Educate, Don't Just Sell: Frame product information as helpful advice. Explain the "why" behind ingredients and formulations. For Holistic Select, this means consistently highlighting the science and benefits of their digestive health support system.
• •Maintain Transparency and Honesty: When discussing ingredients, sourcing, or even addressing customer concerns, be straightforward and open. Build trust by being a reliable source of information, even if it means acknowledging complexities. Avoid overly salesy or exaggerated claims.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, packaging, and customer service interactions is uniform. A pet parent interacting with a caring and informative Instagram post should experience the same tone if they call customer service or read a product label. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Generally Positive, Especially Among Target Audience. Customers who prioritize natural ingredients and digestive health for their pets often hold Holistic Select in high regard. They are seen as a premium, health-focused brand.

Copy Examples

• •Nourish their best life from the inside out. Holistic Select’s unique Digestive Health Support System with prebiotics, probiotics, and digestive enzymes helps your pet absorb more nutrients and live more comfortably. Because a happy tummy means a happy companion.
• •Gentle on their system, packed with goodness. Our Sensitive Stomach recipe features easily digestible proteins and our signature blend of digestive aids, ensuring your cherished friend gets all the nutrition they need without the upset. We care about their comfort as much as you do.
• •Unlock Your Pet's Digestive Wellness with Holistic Select (Body snippet): Did you know optimal digestion is key to your pet's energy, immunity, and overall happiness? Discover the science behind our recipes and how we can help your furry family member thrive.
• •That vibrant energy? It starts with a healthy gut! 🌱 At Holistic Select, we're passionate about crafting delicious, natural food that supports your pet’s digestive health every single day. Learn more about our commitment to quality and their well-being via the link in our bio. #HolisticSelect #HappyPet #DigestiveHealth #NaturalPetFood
• •Title: The Science of a Happy Tummy: Why Digestive Health Matters for Your Pet Intro: As loving pet parents, we all want what's best for our furry companions. While we focus on quality ingredients, the real secret to unlocking their full vitality lies in how well they can digest and absorb those nutrients. At Holistic Select, we’ve dedicated ourselves to understanding and supporting optimal digestive health. Let's explore why it's so crucial...