Tono de Marca

Passionate, Ethical, Community-Oriented, Inspirational & Purpose-Driven, Approachable & Welcoming

Valores de Marca

• •Quality
• •Ethical Sourcing & Sustainability
• •Community & Connection
• •Transparency & Traceability
• •Positive Impact & Purpose
• •Empowerment

Mejores Prácticas

• •Ensure that the core values of quality, ethical sourcing, sustainability, community, transparency, and purpose are woven into your messaging, whether it's a product description, social media post, or email newsletter.
• •Reinforce transparency and ethical commitment, making the brand more relatable and engaging.
• •Use phrases like 'brew with heart' and 'sip with purpose'.
• •Reinforce the 'community-oriented' aspect of your brand.
• •Always lead with values.

Percepción Social

More than just a coffee seller, trustworthy and transparent, high quality, community-focused, led by a passionate founder.

Ejemplos de Copy

• •Welcome to the HROC family.
• •Love for exceptional coffee.
• •Brew with heart.
• •Sip with purpose.
• •More than just a brand—it is a movement that inspires individuals to sip with purpose.