Brand Tone

Approachable and Personal, Knowledgeable and Passionate, Quality-Oriented and Reliable, Inspiring and Encouraging, Value-Driven

Brand Values

• •Quality
• •Craftsmanship
• •Customer Focus & Service
• •Passion for Wood
• •Value for Money
• •Growth and Ambition

Best Practices

• •Always Channel "Bram": Think from the perspective of a passionate wood expert who started small and genuinely cares about his customers' projects. This keeps the tone personal and authentic.
• •Focus on "Gemak" (Ease/Convenience) and Quality: In every piece of copy, consider how the product or service makes the customer's project easier while assuring them of the high quality they're receiving.
• •Be Inspiring but Practical: Showcase beautiful end results and possibilities, but always back it up with practical information, clear benefits, and an accessible approach. Avoid overly technical jargon unless explained.
• •Maintain a Helpful, Approachable Voice: Whether it's an FAQ, a product description, or a social media reply, the tone should be friendly, supportive, and ready to assist. Use "you" and "we" to foster connection.
• •Emphasize Durability and Lasting Value: Connect the quality of the wood to the longevity and enjoyment of the customer's project. Highlight that investing in good materials is an investment in their home and lifestyle.

Social Perception

Positive, Seen as a Supplier for DIY Enthusiasts and Professionals, Reliable (with some caveats), Growing and Ambitious, Helpful and Informative

Copy Examples

• •Headline (Website/Social Media): "Your Project, Our Passion. Top-Quality Douglas Fir, Delivered with Care."
• •Social Media Post (Instagram - with a picture of a stunning customer-built veranda): "From Bram's first workshop to your dream garden. ✨ We love seeing what you build with Houtgemak wood! [Customer Name] transformed their space with our Douglas fir. Ready to start your own story? #Houtgemak #DouglasHout #TuinInspiratie #DIYProject #KwaliteitHout"
• •Product Description Snippet (for DIY Carport Kit): "Build with Confidence, Build with Houtgemak. Our complete Douglas fir carport kit includes everything you need, from A-quality timber to clear instructions. Experience the satisfaction of creating something lasting and beautiful. Sharp price, fast delivery. Your dream carport is just a click away!"
• •Email Marketing Subject Line: "Bram’s Tip of the Month + Fresh Stock of Oak!"
• •About Us Snippet (condensed for a brochure or ad): "Houtgemak: Born from a passion for wood, built on quality and service. We provide the finest timber and expert advice, helping you bring your vision to life. From our hands to yours, for projects that last. [www.houtgemak.nl]"