Brand Tone

Appreciative & Respectful, Authentic & Story-driven, Warm & Personal, Elegant & Cultured, Passionate

Brand Values

• •Authenticity
• •Craftsmanship
• •Cultural Heritage
• •Quality
• •Customer Connection/Service
• •Supporting Artisans
• •Uniqueness
• •Fair Pricing

Best Practices

• •Emphasize Storytelling: Always look for opportunities to weave in the story of the product's origin, the artisan's skill, or the cultural significance. Go beyond just describing the product; describe the *soul* of the product.
• •Use Evocative and Sensory Language: Describe textures, colors, and the feeling the products evoke (e.g., "velvet-soft," "sun-kissed hues," "whispers of ancient looms"). This connects with the passion for prints and textures.
• •Highlight Authenticity and Craftsmanship: Consistently use terms like "handcrafted," "artisan-made," "hand-woven," "hand-blocked," and "small-batch" to reinforce these core values. Mention the imperfections that lend authenticity to handmade processes.
• •Maintain a Warm and Respectful Voice: Address the audience with warmth. When speaking about artisans or cultural heritage, do so with deep respect and appreciation. Reflect the "Spirit Canadian, Origin Indian" ethos.
• •Focus on Connection, Not Just Commerce: While the goal is to sell, frame the purchase as an opportunity for the customer to connect with a story, a culture, an artisan, or a unique piece of art that adds meaning and comfort to their home.

Social Perception

Positive Customer Experiences, Appreciation for Handcrafted Quality, Good Customer Service, Trustworthy, Aesthetic Appeal

Copy Examples

• •Unroll a story in every thread. Our new collection of hand-knotted rugs, crafted by master artisans in India, brings centuries of tradition and soulful artistry to your home. Each piece, a testament to heritage, designed to be cherished for generations. Discover the collection – link in bio. #HouseOfVira #ArtisanCrafted #CulturalHeritage #HandmadeHome #EthicalDecor
• •More than just decor, it's a connection to craft. Our hand-blocked printed cushion covers and intricately woven table runners are lovingly made by skilled hands in Indian artisan communities. Bring home a piece of their story and add a touch of timeless elegance to your space. Shop unique finds at House of Vira. We ship Canada-wide! [Shop Link] #ViraCanada #HandcraftedGoodness #SupportArtisans #UniqueHomeDecor #MadeInIndiaWithLove
• •Shaped by hand, painted with passion. This exquisite ceramic vase is a celebration of imperfections that tell a story of human touch. Sourced from a small collective of artisans, its unique glaze and form bring an authentic, earthy elegance to any room. By choosing this piece, you're not just decorating your home; you're supporting the preservation of a craft. Dimensions: H 25cm x W 15cm. Material: Stoneware Clay. Care: Handle with love, wipe clean.
• •At House of Vira, our journey began with a simple desire: to bring the vibrant colours, rich textures, and soulful stories of Indian handicrafts to homes in Canada. We believe that every handcrafted item carries the spirit of its maker. That's why we partner directly with artisan communities, ensuring fair practices and helping to keep ancient traditions alive. Thank you for being part of our story and for inviting our pieces into yours.
• •House of Vira: Weaving culture, crafting homes.