Brand Tone

Elegant, Sophisticated, Calming, and Aspirational. Also Artisanal and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Natural and Eco-Friendly
• •Sensory Experience
• •Elegance and Sophistication
• •Customer Well-being/Self-Care
• •Authenticity/Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing your brand's specific tone (e.g., elegant, sophisticated, calming), approved vocabulary, "words to avoid," and a persona. This ensures everyone writing for the brand is aligned.
• •Focus on "Elegant Simplicity": Use clear, concise language that evokes luxury without being overly verbose or pretentious. Let the quality of the product and the carefully chosen words speak for themselves.
• •Evoke Sensory Experience: Utilize descriptive language that appeals to the senses, particularly smell, sight (the candle's glow, the elegant packaging), and touch (the quality feel of the product). Paint a picture of the ambiance your products create.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visual elements used alongside it (e.g., photography style, color palette, typography). The overall aesthetic should reinforce the message of luxury and calm.
• •Review and Refine: Regularly review all written content across platforms to ensure it consistently aligns with the desired brand tone. Solicit feedback and be open to refining your approach as the brand evolves, without losing the core essence.

Social Perception

A high-end, boutique brand offering luxurious and thoughtfully made home fragrance products. Appealing to consumers who value natural ingredients, craftsmanship, and a sophisticated home aesthetic.

Copy Examples

• •Immerse yourself in the serene embrace of our [Scent Name] candle. Hand-poured in small batches with natural coconut soy wax and infused with premium, non-toxic fragrance oils, it casts a gentle glow and an enchanting aroma, transforming your space into a sanctuary of calm.
• •Elevate your everyday. ✨ Our meticulously crafted diffusers release a symphony of sophisticated notes, subtly perfuming your home and inviting moments of tranquil pause. Discover the art of fine fragrance. #HouseOfTormos #LuxuryHomeFragrance #ElegantLiving #SensoryExperience
• •An Invitation to Indulge: Discover Your Signature Home Scent
• •Crafting Ambiance, One Scent at a Time. Experience the House of Tormos.
• •Gift the essence of luxury. Our curated fragrance sets are a thoughtful expression of care, perfect for transforming any house into an elegant home. Explore our collection for a truly memorable offering.