Brand Tone

Elegant & Sophisticated, Artisanal & Mindful, Warm & Inviting, Inspirational & Empowering, Nostalgic & Timeless

Brand Values

• •Beauty & Enchantment
• •Craftsmanship & Quality
• •Self-Expression & Individuality
• •Joy of Home & Hosting
• •Mindfulness & Sustainability
• •Effortless Elegance

Best Practices

• •Embrace 'Enchantment' and 'Elegance': Consistently use language that evokes a sense of magic, beauty, sophistication, and refinement.
• •Highlight Artisanship and Story: Always bring the handcrafted nature, the traditional techniques (block printing, shibori), and the stories of the artisans or inspirations behind the collections to the forefront.
• •Maintain a Warm, Personal Connection: Continue the founder's voice where appropriate (blog, newsletters, some social posts) to foster a sense of relatability and warmth. Share personal inspirations or tips on hosting and home styling.
• •Focus on the 'Why' (The Feeling): Beyond describing the product, focus on how it makes the customer *feel* – beautiful, empowered, joyful, serene, connected. Connect products to the values of self-expression and creating meaningful moments.
• •Visual and Verbal Harmony: Ensure the visual aesthetic (soft, elegant, colorful, detailed) is consistently matched by the copywriting.

Social Perception

Customers likely perceive House of Sarah Spiegel as a purveyor of high-quality, artistic, and aesthetically pleasing lifestyle products, appealing to consumers who value sustainability and unique, non-mass-produced items. The aesthetic is perceived as feminine, elegant, and somewhat bohemian or vintage-inspired. The founder's personal involvement fosters a sense of connection and authenticity.

Copy Examples

• •Gathered moments, wrapped in art. Our hand-dyed table linens are more than just cloth; they're an invitation to slow down, connect, and create your own enchanting world, one shared meal at a time. ✨ #HouseOfSarahSpiegel #ArtOfHome #TableScapes #HandcraftedLuxury
• •Drift through your days in effortless elegance. The [Caftan Name] is lovingly block-printed by artisans in India, using natural dyes on the softest organic cotton. Designed for comfort, destined for enchantment – whether you're hosting a garden party or enjoying a quiet morning at home. Feel beautiful, effortlessly. #SarahSpiegelStyle #SlowFashion #ArtisanalWear #VintageInspired
• •Bring Enchantment Home: New Arrivals + A Note from Sarah ✨ This season, we're inspired by the timeless beauty of [mention a specific inspiration, e.g., 'vintage botanical prints']. Discover new handcrafted pieces designed to infuse your home and wardrobe with joy and effortless style...
• •From artisan hands to your home. ✨ Witness the magic of traditional block-printing. Each piece tells a story of heritage and handcrafted beauty. #HouseOfSarahSpiegel #HandmadeWithLove #BlockPrint #EthicalFashion #HomeDecor
• •At House of Sarah Spiegel, we believe in the power of color and print to transform the everyday into the extraordinary. We craft heirloom-quality apparel and homewares, designed in New York and handmade with love in India, inspiring you to live a life filled with beauty and enchantment. #SarahSpiegelLiving #LuxuryHome #ArtisanalDesign