Brand Tone

Warm and Gentle, Sophisticated yet Playful, Caring and Nurturing, Conscious and Responsible, Aspirational and Inspirational

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Ethical Practices
• •Thoughtful Design
• •Family and Motherhood
• •Safety
• •Female Empowerment

Best Practices

• •Embrace "Playful Sophistication": Balance charming, whimsical language with an underlying sense of quality and timeless design. Avoid overly childish or overly formal tones.
• •Lead with Softness and Comfort: Use words that evoke gentleness, care, and the tactile quality of the organic materials (e.g., "cloud-like," "velvety soft," "gentle touch," "cozy").
• •Highlight Ethical and Sustainable Choices Subtly: Weave in mentions of organic cotton, GOTS certification, ethical craftsmanship, and care for the planet naturally within product descriptions and brand storytelling, rather than making it the sole focus of every message.
• •Speak to the Parent's Heart: Connect with the aspirations and emotions of parenthood – the desire for a beautiful, safe, and nurturing environment for their children. Use empathetic and understanding language.
• •Maintain Visual and Verbal Harmony: Ensure the language used in copy complements the soft, warm, and slightly whimsical aesthetic of Pehr's photography and design. The words should feel like a natural extension of the visuals.

Social Perception

Premium and High-Quality Brand, Aesthetically Pleasing and Stylish, Ethical and Trustworthy, Aspirational for New Parents, Good Investment (though sometimes pricey)

Copy Examples

• •Wrap your littlest love in the cloud-like softness of our new organic swaddles. Crafted with care from GOTS-certified cotton and adorned with dreamy, hand-printed designs, because every sleepy sigh deserves the gentlest touch. ✨ #Pehr #ShareYourPehr #OrganicBaby #SwaddleLove #NurseryEssentials
• •Playful spaces, peaceful minds. Discover our signature Pom Pom storage, thoughtfully designed to bring joy and order to your everyday. Ethically crafted, beautifully practical. #PehrHome #NurseryDecor #PlayfulSophistication
• •Hello, cozy! Explore new adventures in Pehr's organic autumn layers. From crisp morning walks to snuggles by the fire, our latest collection is crafted for comfort and designed to spark joy. Wrap your little one in the softest organic cotton, made with love and respect for the planet they'll inherit.
• •At Pehr, we believe in 'playful sophistication' for your little ones and your home. Founded by mothers, for mothers, we thoughtfully design and ethically craft each piece, from the softest organic cotton apparel to beautifully functional nursery décor. Create a world of wonder with Pehr. [Shop Now] #PehrLife #EthicallyMade #OrganicCotton
• •Spark their tiny dreams with our enchanting [Mobile Name] mobile. Lovingly handcrafted by our artisan partners, each whimsical character dances gently, creating a serene and captivating focal point in your nursery. Made with GOTS-certified organic cotton and AZO-free dyes for a beautiful, safe, and sustainable addition to their world. #PehrNursery #HandcraftedMagic #SweetDreams