Brand Tone

Playful & Humorous, Bold & Irreverent, Confident & Empowering, Chic & High-Fashion (with a twist), Light-hearted & Entertaining

Brand Values

• •Individuality & Self-Expression
• •Fun & Joy
• •Irony & Wit
• •Boldness & Courage
• •Craftsmanship & Artistry
• •Charity & Social Responsibility (Original Core)
• •Sustainability (Evolving)

Best Practices

• •Embrace the "I Don't Give a Chic" Attitude: Let this core philosophy infuse all copy. Be confident, a little irreverent, and never take fashion (or yourself) too seriously.
• •Inject Humor and Wit: Use puns, clever wordplay, and light-hearted observations. Make your audience smile or even chuckle. Sarcasm can be used, but keep it playful, not mean-spirited.
• •Be Bold and Unapologetic: Don't shy away from making statements. Use strong, active language. The copy should feel as vibrant and attention-grabbing as the clothes.
• •Keep it Conversational and Relatable (with a fashionable flair): Write as if you're talking to a cool, fashion-savvy friend who loves to have a good time. Avoid overly formal or stuffy language.
• •Visually Align Copy with Brand Aesthetic: Ensure that the energy of the copy matches the visual extravagance of the brand. If the design is loud and sparkly, the copy shouldn't be quiet and muted. Use emojis and exclamations where appropriate to convey enthusiasm.

Social Perception

Distinctive & Memorable, Fun & Celebratory, Edgy & Fashion-Forward, Quirky & Unique, Conversation Starter, Empowering

Copy Examples

• •(Instagram caption for a new sequin dress): "Too glam to give a damn? Obviously. Our latest sparkle bomb just dropped. Warning: may cause spontaneous dance parties. ✨ #HouseOfMuaMua #IDontGiveAChic #SequinsForDays"
• •(Product description for a slogan t-shirt reading "Emotionally Unavailable (unless you have snacks)"): "Let your t-shirt do the talking. Perfect for dodging drama and attracting treats. 100% cotton, 1000% done. Wear your heart (and appetite) on your sleeve. Or, you know, your chest. #HouseOfMuaMua #SloganTee #FashionablyFrank"
• •(Facebook ad for a new collection): "Life’s too short for boring clothes. House of Mua Mua’s new collection is here to inject your wardrobe with lethal doses of fun, fabulousness, and just the right amount of 'WTF did she just wear?' 😉 Shop now, apologize to your bank account later. #MuaMuaMagic #NewCollection #BoldFashion"
• •(Email subject line for a sale): "Warning: Our Sale is So Good, It’s Almost Irresponsible. (But we’re doing it anyway 😉)"
• •(Website banner text): "House of Mua Mua: Serving looks that are 50% chic, 50% 'what were they thinking?', and 100% unforgettable. Welcome to the party."