Brand Tone

Luxurious & Aspirational, Sensory & Evocative, Natural & Authentic, Welcoming & Informative, Calm & Serene

Brand Values

• •Quality & Excellence
• •Sensory Experience
• •Australian Heritage & Nature
• •Customer Wellbeing & Sanctuary
• •Innovation
• •Elegance & Sophistication

Best Practices

• •Embrace Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell and evoke emotions related to luxury, calm, and nature. Go beyond just naming scent notes; describe the *feeling* or *atmosphere* they create.
• •Maintain an Understated Elegance: While luxurious, the tone should avoid being overly ostentatious. Focus on sophisticated, refined language. Let the quality and the experience speak for themselves.
• •Weave in the Australian Connection Authentically: Subtly incorporate elements of Australian heritage or nature where relevant, reinforcing the brand's origin story and unique selling proposition without forcing it into every piece of copy.
• •Focus on the 'Why' - The Sanctuary: Consistently link the products to the benefit of creating a personal sanctuary, a haven of peace, or an elevated living experience. Highlight how the fragrances contribute to well-being and a beautiful home environment.
• •Educate and Inspire: Position the brand as a knowledgeable guide in 'the art of scent.' Share tips, insights, and inspiration that empower customers to choose and use fragrances effectively to enhance their lives, reinforcing the brand's authority and value beyond just the product.

Social Perception

Positive Product Experience, Aesthetic Appeal, Giftability, Association with Luxury, Emerging Brand Recognition

Copy Examples

• •House of Kirri: Where Australian Nature Meets Luxurious Living. Discover Your Signature Scent.
• •Immerse yourself in a symphony of scent. ✨ Our Aura Diffuser and native Australian botanicals transform your space into a tranquil haven. What scent makes you feel most at home? #HouseOfKirri #LuxuryScents #HomeSanctuary #AustralianMade
• •Introducing 'Desert Bloom' – a captivating dance of delicate desert florals and warm, earthy undertones. Let this exquisite fragrance transport you to serene landscapes, enveloping your home in an aura of pure tranquility and understated elegance.
• •Elevate Your Everyday: The Art of Scenting with House of Kirri.
• •Unbox bliss with us! ✨ Setting up our Luna Smart Diffuser. Effortless luxury, incredible scents. #HouseOfKirri #SmartHome #ScentScape #LuxuryLifestyle