Brand Tone

Aspirational yet Accessible, Confident and Disruptive, Customer-centric and Engaging, Modern and Elegant

Brand Values

• •Affordability
• •Quality
• •Accessibility
• •Innovation
• •Customer Satisfaction
• •Transparency (Claimed)

Best Practices

• •Emphasize "Affordable Luxury": Consistently use language that bridges the gap between aspiration and attainability. Words like "premium," "exquisite," "crafted" paired with "accessible," "smart," "value" can reinforce this.
• •Speak to the Modern Indian Consumer: Tailor messaging to resonate with a contemporary audience that is discerning, seeks quality, and appreciates value. Highlight how the brand understands their preferences.
• •Maintain a Confident, Assured Voice: Position the brand as a knowledgeable and passionate leader in making luxury fragrances accessible. Avoid overly aggressive or boastful language, but convey a strong belief in the product's quality and value proposition.
• •Highlight Sensory Experience & Quality Cues: Use vivid, evocative language to describe the fragrances. Mentioning "minimalist packaging," "quality ingredients," or "long-lasting" can subtly reinforce the premium aspect despite the affordability.
• •Be Aspirational but Inclusive: The tone should make people feel they are treating themselves to something special, without feeling excluded by price or elitism. Focus on self-expression and the joy of discovering personal scents.

Social Perception

The brand is seen by many as a provider of good value, offering pleasant, long-lasting fragrances that are affordable alternatives to high-end perfumes. However, a segment of consumers, particularly within fragrance enthusiast communities, expresses skepticism about the actual quality and performance compared to marketing claims.

Copy Examples

• •Headline: Experience Luxury, Redefined. Body: Why should exquisite fragrances come with an exclusive price tag? House of EM5 brings you premium, captivating scents that speak to your style, without emptying your wallet. Discover your signature.
• •Headline: Don't Just Follow Trends. Set Them. Body: Crafted for the modern Indian, our fragrances are more than just perfumes – they're a statement. Bold, unique, and unapologetically you. Find the scent that tells your story with House of EM5.
• •Headline: The Secret's Out. Luxury is Now Yours. Body: We challenged the norms to bring high-quality, long-lasting perfumery to everyone. Indulge in our diverse collection, from evocative mists to rich solid perfumes. Elevate your everyday with House of EM5.
• •Headline: Minimalist Design. Maximum Impact. Body: House of EM5 believes in elegance that speaks for itself. Our sophisticated scents are housed in beautifully minimalist packaging, proving that true luxury is about quality and experience, not just a label.
• •Headline: Join the Fragrance Revolution. Body: Tired of the ordinary? So were we. House of EM5 is leading the charge in making premium fragrances accessible. Explore our world of scents and find out why India is falling in love with affordable luxury.