Brand Tone

Romantic & Elegant, Personal & Approachable, Empathetic & Understanding, Confident & Assured, Helpful & Informative

Brand Values

• •Timeless Elegance: Celebrating the classic beauty of pearls that transcends trends.
• •Quality Craftsmanship: Emphasis on high-quality materials and meticulous creation.
• •Personal Connection & Storytelling: Valuing the individual stories of their customers, especially brides, and the sentimental value of jewelry.
• •Customer Centricity & Bespoke Service: Focusing on meeting individual customer needs and creating unique pieces.
• •Heritage & Sentimentality: Inspired by heirlooms and creating pieces that can become future heirlooms.
• •Authenticity: Genuine passion for pearls and bridal adornment.

Best Practices

• •Embrace Romantic & Evocative Language: Use words that convey elegance, love, timelessness, and beauty (e.g., "luminescent," "cherished," "whispers," "radiant," "enchanting").
• •Tell Stories: Share the stories of real brides (with permission), the inspiration behind collections, or the craftsmanship process. This fosters a personal connection.
• •Focus on the 'Why' Not Just the 'What': Highlight the emotional significance of the jewelry – how it makes the wearer feel, the memories it will hold – rather than just its physical attributes.
• •Maintain a Helpful and Empathetic Voice: Especially when addressing brides, acknowledge the importance of their day and offer genuine advice and support in choosing their accessories.
• •Ensure Visual and Verbal Harmony: The tone of the copy should always align with the romantic, elegant, and high-quality imagery used across all platforms. A consistent brand presentation reinforces trust and recognition.

Social Perception

Positive & Trusted, Aspirational yet Attainable, Specialist & Expert, Associated with Romance and Special Occasions, Appreciation for Personal Touch

Copy Examples

• •Product Description (Earrings): "Adorn yourself with the quiet luminescence of our 'Seraphina' pearl drops. Each hand-selected freshwater pearl whispers tales of timeless romance, designed to catch the light as you walk down the aisle and create memories that last a lifetime. The perfect touch of elegance for your unforgettable day."
• •Instagram Post (Real Bride Feature): "A vision in lace and pearls! ✨ We are utterly captivated by @[Bride'sHandle]'s radiant wedding day look, featuring our bespoke 'Amelia' back necklace. It’s moments like these, sharing in your joy, that inspire everything we do. Wishing you a lifetime of happiness, [Bride's Name]! #HouseofElliottBrides #PearlElegance #WeddingDayMagic"
• •Website Banner (Homepage): "Your Dream. Your Day. Your Pearls. Discover timeless elegance, handcrafted with love for your most cherished moments. Explore our bridal collection."
• •Email Subject Line (New Collection): "Introducing the 'Evermore' Collection: Pearls to Fall in Love With..."
• •Facebook Ad (Targeting Engaged Couples): "Planning your 'I do'? Let House of Elliott Pearls add a touch of timeless sophistication to your bridal ensemble. From classic studs to breathtaking back necklaces, find the pearls that tell your unique love story. Shop now for heirloom quality and unforgettable style."