Brand Tone

Aspirational & Sophisticated, Confident & Modern, Quality-Conscious & Detail-Oriented, Approachable & Engaging (on social media), Celebratory of Individuality

Brand Values

• •Quality Craftsmanship
• •Contemporary Design
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Elegance & Sophistication

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., sophisticated, confident, approachable), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Understand Your Audience: Tailor the tone to resonate with your target demographic. While maintaining core brand values, adjust the formality or playfulness based on the platform and audience expectations (e.g., slightly more relaxed on Instagram vs. more formal on the website's "About Us" page).
• •Consistency Across All Channels: Ensure that the tone of voice is consistent across the website, social media posts, email marketing, product descriptions, and any customer service interactions. This builds brand recognition and trust.
• •Focus on "Show, Don't Just Tell": Instead of just saying "we offer quality," describe the specific materials, craftsmanship details, or design elements that demonstrate that quality. Let the product and its presentation speak to the brand's values.
• •Review and Refine Regularly: Periodically review your copy across different platforms to ensure it still aligns with your brand's evolving identity and resonates with your audience. Solicit feedback and be open to making adjustments.

Social Perception

Positive, Fashion-Forward, Emerging & Growing, Good Quality (based on initial impressions), Aspirational yet Attainable (for its target audience)

Copy Examples

• •Headline (Website Banner): Crafted for Distinction. Designed for Now. Discover House of Brown.
• •Instagram Caption (New Shirt Launch): Elevate your everyday. Our new linen shirts blend timeless comfort with a sharp, modern silhouette. Experience the difference of pure craftsmanship. #HouseOfBrown #NewCollection #LinenLove #MensFashion
• •Product Description (Kurta): Embrace tradition with a contemporary edge. This meticulously tailored kurta, crafted from the finest silk blend, offers unparalleled comfort and a distinguished look for any celebration. Make your statement. #FestiveWear #IndianModern #PremiumQuality
• •Facebook Ad Copy: Tired of the ordinary? Step into House of Brown. We create premium menswear that speaks to your individuality. Explore our latest collection and redefine your style. Shop Now.
• •Email Subject Line (Sale Promotion): An Exclusive Invitation: Refined Style Awaits at House of Brown.