Brand Tone

Friendly and Approachable, Playful and Creative, Nostalgic and Heartfelt, Enthusiastic and Passionate, Informative and Helpful

Brand Values

• •Happiness and Joy
• •Connection and togetherness
• •Creativity and Innovation
• •Quality and Care
• •Accessibility and Convenience
• •Cultural Celebration/Heritage
• •Nostalgia

Best Practices

• •Create a Brand Voice Chart: Document your core tone (e.g., Friendly, Playful, Nostalgic) and list "do's and don'ts" for language, specific words to use or avoid, and sentence structure. Refer to Kitsby's "About Us" and mission statements for foundational language.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Kitsby's audience seems to enjoy creativity, unique flavors, and convenience. Use language that resonates with foodies, home bakers, and those interested in Asian culture.
• •Tell Your Story Consistently: Weave in the brand's origin, passion for Asian-inspired flavors, and the joy of shared baking experiences across all communications, just as Amy Hsiao does when discussing her inspiration.
• •Embrace Visuals and Words Together: Ensure the tone of your copy matches the style of your visuals. Kitsby's bright, appealing photos and fun TikTok videos are well-complemented by enthusiastic and friendly text.
• •Maintain Authenticity: Let the genuine passion for baking, creativity, and sharing happiness shine through. Avoid overly corporate or generic language. The heartfelt messages from the founders are a good example.

Social Perception

Customers generally perceive Kitsby positively, appreciating the unique Asian-inspired flavors, the quality of the products (both kits and café items), and the fun experience of baking with their kits. The café is seen as a cozy spot with delicious and creative desserts. The brand is recognized for its unique positioning in offering Asian-inspired baking experiences. Collaborations, like the one with Mike Chen, generate excitement and attract his fanbase. There's an appreciation for it being an Asian-owned business that celebrates cultural heritage.

Copy Examples

• •Headline: "Whisk Away to Happiness! ✨ Our Matcha Cream Puff Kit brings the zen (and the yum!) to your kitchen. #KitsbyMe"
• •Instagram Post: "Remember those childhood afternoons baking with grandma? We bottled that feeling. Our [Specific Kit Name] is more than a dessert, it's a memory in the making. Share your sweet moments with us! ❤️ #Kitsby #BakingNostalgia"
• •Product Description Snippet: "No culinary degree? No problem! Our [Specific Kit Name] comes with perfectly portioned ingredients and easy-peasy instructions. Get ready for a delicious adventure, minus the kitchen chaos! 😉 #EasyBaking #KitsbyFun"
• •Email Subject Line: "Tired of the same old sweets? Discover a world of flavor with Kitsby! 🥢🍰"
• •TikTok Video Intro (Voiceover): "Hey besties! 👋 Wanna bake something AMAZING today? We're unboxing our [Specific Kit Name] – it's packed with unique Asian-inspired flavors that'll blow your mind! Let's get baking! #Kitsby #DessertGoals #AsianInspired"