Brand Tone

Compassionate and Empathetic, Professional and Experienced, Informative and Educational, Community-Focused and Inclusive, Supportive and Reassuring, Respectful and Affirming

Brand Values

• •Compassion: Delivering holistic care for mind, body, and spirit, treating everyone with dignity and respect.
• •Excellence: Providing competent, professional care that is accessible to all.
• •Integrity: Acting with honesty and accountability in all endeavors.
• •Community: Ensuring access to care, fostering volunteerism, and serving as a non-profit resource for the Baton Rouge area.
• •Dignity: Upholding the patient's right to comfort and respect in their final days.
• •Support: Offering comprehensive support to patients, their families (including extended bereavement care), and the wider community.
• •Education: Proactively informing and serving the community on matters of serious illness, hospice, and grief.

Best Practices

• •Lead with Empathy: Always frame communications with understanding, warmth, and sensitivity, acknowledging the emotional nature of hospice and grief.
• •Balance Professionalism with Humanity: Convey expertise and experience, but ensure the language remains accessible, warm, and deeply human, avoiding overly clinical jargon.
• •Be Clear, Honest, and Reassuring: Provide straightforward information about services and the end-of-life process. Offer reassurance and instill confidence that support is always available.
• •Emphasize Community and Connection: Consistently highlight the non-profit mission, the vital role of volunteers, and the organization's commitment to the entire Baton Rouge community.
• •Uphold Dignity and Affirm Life: In all narratives, use respectful language that honors the individual, affirms the value of their life, and approaches death as a natural process deserving of peace and comfort.

Social Perception

A Trusted and Compassionate Care Provider, An Essential Community Resource, Dedicated and Professional, A Caring Community Partner. The mention of a past legal issue in one publication could be a point of concern for some if widely known, though isolated incidents do not necessarily define overall quality or perception, especially for an organization with a long service history. The overwhelming narrative presented by the organization and in community-focused news is one of care and dedication.

Copy Examples

• •Headline: Guiding Your Journey with Gentle Hands and Open Hearts. Body: For nearly four decades, The Hospice of Baton Rouge has provided unwavering compassionate care. As your community-founded, non-profit hospice, we offer expert medical support, heartfelt companionship, and comprehensive grief services because we believe every moment matters. Experience care that honors life. [link] (Tone: Compassionate, Experienced, Supportive)
• •Headline: Baton Rouge's First Hospice, Still Leading with Compassion. Body: Since 1984, The Hospice of Baton Rouge has been a sanctuary of support for families navigating end-of-life care. Our dedicated team offers personalized medical, emotional, and spiritual care, affirming life and ensuring dignity every step of the way. We are your community hospice, here for you. [link] (Tone: Experienced, Compassionate, Community-Focused)
• •Headline: Healing After Loss: Find Your Path at The Retreat. Body: Grief is a journey, not a destination. The Hospice of Baton Rouge's new grief center, The Retreat at Quarters Lake, offers a safe space with counseling, support groups, and therapeutic activities to help you navigate loss. You are not alone. Hope and healing start here. [link] (Tone: Empathetic, Supportive, Informative)
• •Headline: More Than Hospice. We Are Your Neighbors, Caring for Our Community. Body: At The Hospice of Baton Rouge, we're not just healthcare providers; we're your neighbors, deeply committed to serving our community with integrity and excellence. As a non-profit, our focus is solely on providing exceptional, compassionate end-of-life care and grief support to all who need it. [link] (Tone: Community-Focused, Trustworthy, Compassionate)
• •Headline: Give the Gift of Comfort: Volunteer with Us. Body: Your time and compassion can bring immense comfort. The Hospice of Baton Rouge invites you to join our incredible team of volunteers. From patient visits to supporting our unique veteran and pet programs, discover how you can make a meaningful impact in our community. Share your heart. [link] (Tone: Inviting, Appreciative, Community-Focused)