Brand Tone

Friendly and Approachable, Creative and Custom-Oriented, Service-Oriented, Enthusiastic

Brand Values

• •Personalization
• •Craftsmanship/In-House Production
• •Customer Focus
• •Creativity
• •Passion (especially for pets/equines)

Best Practices

• •Stay Approachable and Conversational: Use "you" and "we" to create a direct connection. Keep language clear, friendly, and avoid overly formal or technical jargon unless necessary for a specific product.
• •Highlight Customization and Personalization: Continuously emphasize the "bespoke," "custom," "personalized," and "made-for-you" aspects in product descriptions, social media posts, and ad copy. This reinforces a core value.
• •Infuse Enthusiasm and Passion: Let your love for design (and potentially pets/equines) shine through. Use positive adjectives like "awesome," "unique," "handcrafted with love."
• •Encourage Interaction: Ask questions in social media posts ("What would YOURS say?"), invite messages for custom orders ("send us a message"), and make it easy for customers to share their ideas.
• •Maintain Visual Consistency with Tone: Ensure that the visuals used on the website and social media (product photos, graphics) align with the friendly, creative, and custom-oriented tone of the copy. Bright, clear photos showcasing the personalization will reinforce the message.

Social Perception

The brand positions itself as a go-to for personalized and niche (pet/equine) items. Customers likely perceive them as a small, creative business offering unique products that may not be available from larger retailers. The ability to request custom designs would likely be seen as a positive and valuable aspect.

Copy Examples

• •Turn your furry (or feathery, or scaly!) friend into a work of art! 🐾 Our custom pet portraits are handcrafted with love, right here in-house. Capture their unique personality forever. Send us your favorite pic to get started! #CustomPetArt #HorsinAroundDesigns #PetPortraits
• •Sip in style! ✨ Check out this custom tumbler we just whipped up. Got an idea for your own? We can put (almost!) anything on our mugs, tumblers, and more. What would YOURS say? 😉 #PersonalizedGifts #CustomTumbler #HorsinAroundDesigns #MadeForYou
• •Keep your equine companion cozy and stylish with a blanket as unique as they are. Our personalized horse blankets are designed with care and crafted for comfort. Add their name, a special symbol, or let us help you create a bespoke design. Because they deserve the best! #EquineStyle #PersonalizedHorseGear #HorsinAround
• •Ready to make YOUR brand stand out? 🌟 We create specialized, high-quality printed labels tailored to your business needs. No minimum orders – short runs welcome! Let's design something awesome together. DM us to learn more! #BusinessBranding #CustomLabels #SmallBizSupplies #HorsinAroundDesigns
• •Whip up some fun in the kitchen! 🍳 Our new line of personalized kitchen accessories has arrived. From custom chopping boards to unique tea towels, add a touch of *you* to your culinary space. Perfect for gifts or treating yourself! Explore the collection: [Link] #KitchenDecor #PersonalizedHome #HorsinAround