Brand Tone

Elegant, sophisticated, evocative, and slightly sentimental, emphasizing timeless beauty and global inspiration.

Brand Values

• •Elegance and Sophistication
• •Quality Materials
• •Timelessness and Differentiation
• •Inspiration from Diversity/Global Elegance
• •Customer Satisfaction

Best Practices

• •Instead of just stating features, describe the feeling or image the jewelry evokes (e.g., "Capture the vibrant energy of Colombia," "Embrace the romantic allure of Paris").
• •Maintain a consistent emphasis on elegance and sophistication in all product descriptions and marketing materials.
• •Highlight the unique and timeless nature of the jewelry, emphasizing its ability to stand the test of time.
• •Showcase the quality of materials used, such as stainless steel, hypoallergenic properties, and details like zirconia and gold plating.
• •Incorporate evocative language to connect the jewelry with concepts of beauty, timelessness, and unique style.

Social Perception

Hororas aims to be perceived as a brand that offers elegant, sophisticated, and timeless jewelry inspired by global cultures. It seeks to connect with customers on a personal level by offering high-quality pieces that evoke feelings of beauty and uniqueness.

Copy Examples

• •Personalize it with a photo and carry love wherever you go.
• •Experience the brilliance of Versailles.
• •Discover the 'Colombia Collection', inspired by the vibrant energy of South America.
• •Embrace the romantic allure of Paris with our latest necklace.
• •For a limited time, enjoy complimentary shipping on all Hororas jewelry orders over €50 within Portugal.