Brand Tone

Helpful, customer-oriented, and optimistic, emphasizing effortless enjoyment and affordability.

Brand Values

• •Helpfulness
• •Customer focus
• •Affordability
• •Effortless style
• •Optimism

Best Practices

• •Use friendly and helpful language, focusing on customer needs.
• •Emphasize the effortless and enjoyable aspects of the clothing.
• •Maintain a consistent brand message across all platforms, resolving any conflicting information.
• •Highlight the affordability and accessibility of the brand's style.
• •Incorporate the brand's motto 'What a Wonderful World' where appropriate to reinforce its values.

Social Perception

A friendly and accessible brand that provides affordable, effortless style, with a focus on customer satisfaction and celebrating the simple joys of life. Given the emerging status, aims to build trust and recognition.

Copy Examples

• •"We are here to help with any questions you have!"
• •"Celebrate simple pleasures through effortless clothing."
• •"Discover affordable style that makes you feel good."
• •"What a Wonderful World with our new arrivals!"
• •"Enjoy effortless style, delivered fast from UT."