Brand Tone

Patriotic and Reverent, Confident and Bold, Respectful, Community-Oriented and Inclusive, Authentic and Sincere, Slightly Rebellious/Non-Conformist

Brand Values

• •Patriotism
• •Honor and Respect
• •Duty and Service
• •Community
• •Quality
• •Authenticity
• •Freedom
• •Resilience/Strength

Best Practices

• •Embrace the "Patriotic Edge": Always weave in elements of patriotism, respect for service, and American pride, but do it with the confident, slightly rebellious "Hoolie" attitude. Avoid generic patriotic statements; make them feel authentic to the brand's unique blend.
• •Speak the Language of Your Tribe: Use terminology and references that resonate with veterans, active military, and passionate patriots who love golf (e.g., "Hoolie Up," "The Drop Zone," subtle military slang where appropriate and understood). Foster that sense of community and insider understanding.
• •Balance Boldness with Respect: While the brand has a "hooligan" element and an edgy appeal, ensure copy always maintains an underlying respect for the game of golf, its traditions (even while tweaking them), and most importantly, military service and national symbols.
• •Highlight Authenticity and Mission: Regularly remind the audience that Hoolie Golf is Veteran Owned and Operated and committed to giving back. This transparency builds trust and reinforces the "why" behind the brand, making purchases feel more meaningful.
• •Visual and Verbal Cohesion: Ensure the copy tone matches the visual branding. If the imagery is strong, rugged, and patriotic, the copy needs to carry that same weight and energy. Use strong action verbs and confident declarations.

Social Perception

Hoolie Golf is generally perceived very positively by its target audience and customers as Supporters of Veterans and Patriotism, High-Quality and Unique Style, Strong Community, Authentic and Trustworthy, and having a Niche Appeal.

Copy Examples

• •UNAPOLOGETICALLY PATRIOTIC. UNDENIABLY HOOLIE. The new [Polo Name] has landed. Engineered for performance on the course, designed to make a statement. Gear up and show your colors. #HoolieGolf #PatrioticGolf #DutyHonorGolf
• •This isn't just apparel. It's a salute. It's a brotherhood. It's for every patriot who grips it and rips it with pride. Join the Hoolie tribe. #HoolieUp #VeteranOwned #GolfLife
• •Freedom rings, on and off the course. This [Holiday Name], we honor those who serve and the game we love. Grab limited edition Hoolie gear and wear your pride. #MadeInTheUSA #SupportVeteranOwned #HoolieHoliday
• •From the front lines to the fairways. Hoolie Golf is more than a brand – it's a testament to service, sacrifice, and the enduring spirit of a warrior. We're proud to be Veteran Owned and Operated. #HoolieSpirit #GolfIsMoreThanAGame #Respect
• •HOOLIE GOLF: FOR COUNTRY. FOR FREEDOM. FOR THE GAME. Shop the gear that honors your values and elevates your round.