Brand Tone

enthusiastic, passionate, and community-focused

Brand Values

• •Passion for Watersports
• •Community
• •Expertise and Quality
• •Customer Service and Support
• •Safety and Education

Best Practices

• •Embrace Enthusiasm: Use energetic and positive language. Words like 'awesome,' 'epic,' 'thrill,' and 'stoked' align with their passionate tone.
• •Foster Community: Speak directly to your audience as part of a shared group. Use inclusive language like 'we,' 'us,' and 'our community.'
• •Highlight Expertise with Approachability: Share knowledge and tips in a friendly, easy-to-understand manner. Avoid overly technical jargon unless explaining specific concepts.
• •Be Authentic and Genuine: Let the passion for watersports shine through in all communications. Share real experiences and stories.
• •Maintain a Helpful and Supportive Voice: Position the brand as a go-to resource for all things watersports, ready to help customers at every stage of their journey.

Social Perception

Customers and the general public seem to perceive Elite Watersports positively. Reviews frequently praise their knowledgeable and friendly staff, high-quality instruction, and excellent customer service. They are seen as a reputable and leading watersports center in their area. Their community engagement efforts also contribute to a positive image.

Copy Examples

• •Ready to get STOKED? Join the Elite Watersports family and experience the thrill of kiteboarding with the best instructors and gear in Tampa Bay! #GetHooked #EliteWatersports
• •More than just a shop, we're a community of passionate water lovers. From beginner lessons to epic adventures, we've got everything you need to fuel your stoke! #WatersportsCommunity #FloridaKiting
• •Unlock your potential on the water! Our expert instructors provide top-class kiteboarding lessons tailored to your skill level. Your adventure starts here. #KiteboardingLessons #LearnToKite
• •Don't just dream about it, DO IT! Elite Watersports offers the latest and greatest gear to get you out on the water and riding like a pro. Visit us today! #WatersportsGear #RideElite
• •Feel the wind, ride the waves, and join a crew that’s truly frothing over their next water sports experience! Your journey to becoming a confident rider begins with Elite Watersports. #PassionForWater #StokeLife