Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Authentic & "Old School", Quality-Driven & Perfectionist, Community-Oriented

Brand Values

• •Quality & Effectiveness
• •Tradition & Authenticity
• •Innovation (with a nod to the past)
• •Passion for Angling
• •Customer Focus & Service
• •Exclusivity & Distinction

Best Practices

• •Embrace the "Story": Weave in the narrative of rediscovering potent, classic attractors. Use words like "legendary," "secret," "heritage," "authentic."
• •Speak with Passion and Confidence: Let genuine enthusiasm for carp angling and bait shine through. Use strong, positive language about product performance.
• •Highlight Quality and Craftsmanship: Emphasize the meticulous care, premium ingredients, and superior buoyancy/attraction of the baits.
• •Connect with the Dedicated Angler: Use language that resonates with experienced anglers who appreciate the finer details and seek a genuine edge. Address their challenges and aspirations.
• •Maintain Authenticity: Avoid hype that feels disingenuous. The "no-nonsense" approach should extend to the marketing. Be direct, honest, and let the product quality speak for itself, supported by genuine angler experiences.

Social Perception

Highly Regarded, Trustworthy, Specialist & Niche, Innovative & Classic

Copy Examples

• •Rediscover the edge. Our NEW [Flavour Name] pop-ups blend time-tested attractors with a modern twist that pressured carp haven't seen. Because some secrets are too good to be forgotten. #ForgottenFlavours #CarpBait #OldSchoolCool #NewSchoolEffective
• •See the difference quality makes. Forgotten Flavours: meticulously crafted, insanely buoyant, and packed with proven fish-catching triggers. Give yourself the confidence that your hookbait is always working. Shop the range – Link in bio. #CarpFishing #AnglingEdge #ForgottenFlavoursOfficial #BaitThatWorks
• •The legend is back. We've resurrected the authentic [Classic Flavour] profile, the one that whispers tales of big carp from years gone by. Crafted with the original attractors and our signature buoyancy, this isn't just a bait; it's a piece of angling history, refined for today's waters. #CarpHeritage #ProvenCatchers
• •Unlock the Secrets: The Forgotten Flavours That Still Dominate
• •Tired of the same old baits? Step up your game with Forgotten Flavours. Passionately developed, seriously effective. Experience the difference. #SeriousAngler #QualityBait