Brand Tone

Empowering, Comfort-focused, Inclusive, Solution-Oriented, Playful/Feminine

Brand Values

• •Body Positivity/Acceptance
• •Comfort & Quality
• •Fit & Functionality
• •Inclusivity
• •Empowerment
• •Sustainability

Best Practices

• •Use empowering and confident language to resonate with the target audience.
• •Highlight the comfort and quality aspects of the products, emphasizing soft and durable materials.
• •Incorporate inclusive messaging that celebrates all body types and promotes body positivity.
• •Focus on the solution-oriented and functional benefits of the products, such as targeted support and invisible wear.
• •Maintain a playful and feminine tone, especially when using 'Honey' branding, to create a positive and engaging experience.

Social Perception

A brand that celebrates body positivity, offers comfortable and high-quality products, provides functional solutions, and caters to a diverse range of body shapes and sizes, fostering a sense of empowerment and inclusivity.

Copy Examples

• •Sculpt Your Confidence: Embrace your natural shape with our buttery-soft shapewear.
• •Designed for Every Body: We believe every woman deserves to feel confident and comfortable in her own skin.
• •Experience CloudEmbrace Comfort: Our leggings offer targeted support and a cozy feeling all day long.
• •Makes Styling Effortless: Invisible under clothing, our shapewear provides a firm hold and lifts in all the right places.
• •Sweeten Your Silhouette: Our HoneySculpt collection shapes your hourglass figure with a touch of playful femininity.