Brand Tone

Warm, Trustworthy, and Pet-Centric

Brand Values

• •Natural & Healthy
• •Quality & Safety
• •Pet Happiness & Enrichment
• •Transparency
• •Community

Best Practices

• •Always Prioritize the Pet: Frame benefits and features from the perspective of the dog's happiness and health, and the owner's peace of mind.
• •Use Warm and Positive Language: Employ words that evoke feelings of care, joy, and trust. Avoid overly technical jargon unless explaining specific health benefits clearly.
• •Highlight Natural and Simple: Consistently emphasize the natural ingredients, especially honey, and the limited-ingredient nature of the products.
• •Be Authentic and Relatable: Share genuine stories, user-generated content, and interact with your audience in a friendly, approachable manner. Show the real faces (canine and human) behind the brand where appropriate.
• •Maintain Visual Consistency: Ensure that the tone of the copy is complemented by warm, inviting, and high-quality imagery and videography that showcases happy dogs and the natural appeal of the treats.

Social Perception

Customers view the brand as a provider of premium, healthy, and desirable treats that their dogs genuinely enjoy. The use of honey is a unique selling proposition that resonates well. The brand is seen as caring about pets and offering a trustworthy alternative to mass-produced treats with artificial ingredients.

Copy Examples

• •Headline for a new product: Sweeten Their Day, Naturally! Introducing Our New Honey-Kissed Buffalo Chews – Long-lasting joy, responsibly made.
• •Social Media Post: Look at that happy tail wag! 😍 [Dog's Name] is loving their Honey I'm Home treat. Give your furry best friend the wholesome goodness they deserve. #HoneyImHome #HappyDog #NaturalTreats
• •Email Subject Line: Pawsitively Delicious & Healthy! Spoil Your Pup with Honey I'm Home.
• •Product Description Snippet: Crafted with love and just a few simple, human-grade ingredients, our honey-coated buffalo chews are the perfect way to show your pup some extra affection. Because they're not just pets, they're family.
• •Website Banner: Real Honey. Real Ingredients. Real Happy Dogs. Discover the Honey I'm Home difference.