Brand Tone

Passionate & Artisanal, Authentic & Transparent, Proud & Confident (but not arrogant), Knowledgeable & Respectful (of tradition and ingredients), Appreciative & Engaging (towards customers)

Brand Values

• •Quality
• •Tradition & Heritage
• •Animal Welfare
• •Craftsmanship & Passion
• •Authenticity & Transparency
• •Excellence & Innovation

Best Practices

• •Tell the Story: Always weave in elements of Hommelstad Gård's heritage, the unique process (like the 523 days or the special feed), and the passion behind the products. This reinforces authenticity and the artisanal nature.
• •Use Sensory Language: Describe the taste, texture, and aroma of the spekeskinke using rich, evocative words (e.g., "umami-rich," "tender," "delicate nutty notes," "heavenly aroma"). This appeals to the gourmet audience.
• •Emphasize Quality and Craftsmanship: Consistently highlight the superior quality of the ingredients (free-range pigs, special diet) and the meticulous, time-honored craftsmanship involved in the curing process.
• •Maintain Authenticity and Transparency: Be open about the farming practices and what makes the products special. Avoid overly slick or corporate language. The tone should feel personal and grounded in the reality of the farm.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for the products shine through the language. Use words that convey dedication, care, and a genuine love for creating exceptional charcuterie. Share positive reviews and accolades as proof of this passion and quality.

Social Perception

Highly Positive, Artisanal & Premium, Trustworthy & Authentic, Aspirational

Copy Examples

• •From our happy, free-range pigs on Hommelstad Gård to your table – 523 days of passion, tradition, and the pursuit of perfect flavor. Experience the taste of true Norwegian charcuterie. #Hommelstad #Spekeskinke523 #ArtisanalMeat #NorwegianFood
• •For over 300 years, Hommelstad Gård has been a place of tradition and dedication. Today, we pour that same heritage into every slice of our spekeskinke. We believe in happy pigs, quality feed, and the slow magic of curing – a fusion of Norwegian heart and European finesse, crafted for the discerning palate.
• •Hommelstad 523*: More than just a cured ham, it's a culmination of 523 days of meticulous care. Our Noroc free-range pigs, nourished with a special diet including nuts, develop a unique marbling and depth of flavor. Aged to perfection, each bite is a testament to our commitment to umami-rich, tender, and unforgettably delicious spekeskinke.
• •A Taste of Heritage: Discover the Story Behind Hommelstad's Award-Winning Spekeskinke
• •In a world of fast food, Hommelstad Gård takes its time. We honor centuries of Norwegian farming tradition and the art of charcuterie to bring you spekeskinke that's not just eaten, but experienced. Taste the difference that passion makes. Hommelstad – Pure. Norwegian. Perfection.