Brand Tone

Industrial & Authentic, Creative & DIY-Focused, Helpful & Responsive, Enthusiastic & Passionate, Primarily French in Communication, Transparent

Brand Values

• •Authenticity
• •Creativity & Empowerment
• •Quality Craftsmanship
• •Customer Satisfaction
• •Unique Design

Best Practices

• •Embrace the "Industrial Soul": Consistently use language that reflects the raw, authentic, and utilitarian nature of the products. Words like "robust," "genuine," "raw," "hand-finished," "steel," "brass," and "maker-inspired" can reinforce this.
• •Champion the DIY Spirit: Write copy that empowers and inspires customers. Use active verbs and encouraging language. Ask questions to engage them (e.g., "What will you create?"). Highlight the uniqueness of customer-built projects.
• •Be Transparent About Materials & Origin: Continue to mention the potential for imperfections as a mark of authenticity and the French origin of the made-to-order components. This builds trust and manages expectations.
• •Address the Elephant (The Name) – Or Don't, But Be Aware: While they currently don't seem to play on the provocative "Home Invasion" name, if they were to, it would need to be done very carefully and consistently, always framing it positively (e.g., "Invade your home with style," "A welcome invasion of industrial charm"). Otherwise, continue to let the product and positive customer experiences define the brand, but be mindful that the name will always present a searchability and initial perception challenge.
• •Maintain a Helpful and Approachable Voice, Especially in French (and Portuguese if targeting): Mirror the responsive and appreciative tone seen in customer review replies. Given the strong French connection and the ".pt" domain, ensure clarity in language. If actively targeting Portugal, ensure high-quality Portuguese translations and dedicated customer service in Portuguese to avoid alienating the local market. Currently, the primary language seems to be French.

Social Perception

Positive among DIY Community, Niche Appeal, Trusted for Quality & Service (within its customer base), Potentially Confusing Name, Geographic Ambiguity

Copy Examples

• •Headline: Unleash Your Inner Industrialist. Body: Raw pipes, real fittings. Your vision, our components. Build something boldly unique with Home Invasion. #IndustrialDIY #HomeInvasionDeco
• •Headline: Perfectly Imperfect. Authentically You. Body: Our steel and brass components wear their character with pride. Create furniture and decor that’s as original as your fingerprint. What will you make?
• •Headline: Beyond the Kit: Your Industrial Masterpiece Awaits. Body: We supply the high-quality, authentic plumbing parts. You supply the inspiration. Let's invade your space with creativity. #PipeDreams #DIYFurniture
• •Headline: From Annecy, With Industrial Soul. Body: Hand-finished components, born in the heart of the French Alps, ready for your Portuguese project. Get the genuine industrial look, delivered to your door.
• •Headline: Warning: May Cause Extreme Creativity. Body: Home Invasion PT isn't just about decor; it's about deconstruction, reimagination, and the thrill of the build. Grab your pipes, and let the style invasion begin!